International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2019 Vol.10 No.4


Pages Title and author(s)
333-350Reference group influence on user connections with social networking sites: a study of Facebook
Yujie Wei; Feisal Murshed
DOI: 10.1504/IJEMR.2019.104211
351-367Message strategy of promotional e-mails in India: a content analysis
Utkarsh; Nimit Gupta
DOI: 10.1504/IJEMR.2019.104212
368-388Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
Ali Tarhini; Ali Abdallah Alalwan; Raed S. Algharabat
DOI: 10.1504/IJEMR.2019.104213
389-405Customer satisfaction, loyalty and switching intent in retail service settings
Aakash Kamble; Shubhangi Walvekar
DOI: 10.1504/IJEMR.2019.104214
406-424Buying intention, acceptability and frequency of purchase: analysing their determinants using SEM
Davide Di Fatta; Navneet Gera; Nishith Kumar Mishra
DOI: 10.1504/IJEMR.2019.104215
425-440Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market
Moh Farid Najib; Adila Sosianika
DOI: 10.1504/IJEMR.2019.104216

 

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