International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2024 Vol.15 No.2


Pages Title and author(s)
139-160Modelling the antecedents of online impulse buying in cross-cultural context
Abu Bashar; Shalini Singh; Vivek Kumar Pathak
DOI: 10.1504/IJEMR.2024.136979
161-180An analysis of consumer perception towards supermarket and online shopping: a systematic review
Shagun Jain; Tina Shivnani; Jampala Maheshchandra Babu
DOI: 10.1504/IJEMR.2024.136974
181-202Consumer perception regarding the ethics of online retailing: a review, synthesis, and future research directions
Saptarshi Bhattacharya; Rajendra Prasad Sharma; Ashish Gupta
DOI: 10.1504/IJEMR.2024.136981
203-222Salespeople's psychological antecedents of sales force automation adoption and use in the industrial healthcare setting
Kohail Younes
DOI: 10.1504/IJEMR.2024.136980
223-239Predicting repurchase intentions with website usability: a parallel mediation of perceived customers satisfaction and service quality confirmation
Ella Mittal; Parvinder Kaur
DOI: 10.1504/IJEMR.2024.137130
240-260Intelligent model to improve the efficacy of healthcare content marketing by auto-tagging and exploring the veracity of content using opinion mining
S. Sri Hari; S. Porkodi; R. Saranya; N. Vijayakumar
DOI: 10.1504/IJEMR.2024.136978

 

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