International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2021 Vol.12 No.4


Pages Title and author(s)
323-338Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
Kimberly Thomas-Francois; Simon Somogyi
DOI: 10.1504/IJEMR.2021.118293
339-356The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender
Matti J. Haverila; Kai Haverila; Caitlin McLaughlin
DOI: 10.1504/IJEMR.2021.118294
357-372The effect of brand love on the electronic word-of-mouth and repurchase intention
Süleyman Çelik; Yusuf Volkan Topuz
DOI: 10.1504/IJEMR.2021.118301
373-393Understanding the determinants of mobile retailing adoption and usage behaviour
Sridhar Vaithianathan; Vishal Mishra; Ankur Srivastava
DOI: 10.1504/IJEMR.2021.118303
394-413The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector
Tornike Khoshtaria; Arian Matin; Metin Mercan; Davit Datuashvili
DOI: 10.1504/IJEMR.2021.118305
414-430Factors influencing purchase intention of store brands in organised fashion retail
Aradhana Gandhi; Sonali Bhattacharya
DOI: 10.1504/IJEMR.2021.118307

 

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