International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2022 Vol.13 No.4


Pages Title and author(s)
391-410Social media communication and consumer decision making: an empirical perspective
Sumit Sangwan; Supran Kumar Sharma
DOI: 10.1504/IJEMR.2022.125589
411-424The effect of country of origin on the perceived quality of e-services
Zhuofan Zhang; Fernando R. Jiménez; Shuang Yang
DOI: 10.1504/IJEMR.2022.125584
425-442Augmented and virtual reality effects on social responsibility in retail
Kaylyn Wenzel; Lauren Copeland
DOI: 10.1504/IJEMR.2022.125590
443-465The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Joonyong Park; Renee B. Kim
DOI: 10.1504/IJEMR.2022.125587
466-489Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing
Farah S. Choudhary; Alka Sharma
DOI: 10.1504/IJEMR.2022.125591
490-512An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM
Priyadarshi Ranjan; G.V.R.K. Acharyulu
DOI: 10.1504/IJEMR.2022.125588

 

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