International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
391-410	Social media communication and consumer decision making: an empirical perspective Sumit Sangwan; Supran Kumar Sharma DOI: 10.1504/IJEMR.2021.10039339
411-424	The effect of country of origin on the perceived quality of e-services Zhuofan Zhang; Fernando R. Jiménez; Shuang Yang DOI: 10.1504/IJEMR.2022.10045941
425-442	Augmented and virtual reality effects on social responsibility in retail Kaylyn Wenzel; Lauren Copeland DOI: 10.1504/IJEMR.2021.10040175
443-465	The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour Joonyong Park; Renee B. Kim DOI: 10.1504/IJEMR.2022.10050311
466-489	Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing Farah S. Choudhary; Alka Sharma DOI: 10.1504/IJEMR.2021.10040386
490-512	An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM Priyadarshi Ranjan; G.V.R.K. Acharyulu DOI: 10.1504/IJEMR.2022.10050312