International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
165-178	Digital sales negotiation stories Clemens Bechter; Fredric William Swierczek DOI: 10.1504/IJEMR.2015.070801
179-193	B2C social media value gap-model: a study of the Dutch online retailing Efthymios Constantinides; Lonieke Schepers; Sjoerd De Vries DOI: 10.1504/IJEMR.2015.070802
194-213	Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: an empirical check Preshth Bhardwaj; Gopal Das; Arpita Khare DOI: 10.1504/IJEMR.2015.070803
214-238	Empirical analysis of online purchase of kid's products by urban Indian parents Neena Sondhi DOI: 10.1504/IJEMR.2015.070804
239-258	Impact of internet and social media on organisational change of OTC medicines marketing management Vasja Roblek DOI: 10.1504/IJEMR.2015.070806