International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2008 Vol.2 No.2


Pages Title and author(s)
97-104Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
Stephan Kudyba, Kenneth Lawrence
DOI: 10.1504/IJEMR.2008.019812
105-134The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction: a developing country perspective
Mahmud Akhter Shareef, Vinod Kumar, Uma Kumar, Subhas C. Misra
DOI: 10.1504/IJEMR.2008.019813
135-149Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale
Anshu Saran, Kevin W. Cruthirds, Morris Kalliny, Michael Minor
DOI: 10.1504/IJEMR.2008.019814
150-175Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study
Priya Nambisan, James Watt
DOI: 10.1504/IJEMR.2008.019815
176-189'You should buy this one!' The influence of online recommendations on product attitudes and choice confidence
Judy Harris, Pranjal Gupta
DOI: 10.1504/IJEMR.2008.019816
190-201A framework for determining customer satisfaction: an empirical analysis
Ranjan Chaudhuri, Sanjeev Verma
DOI: 10.1504/IJEMR.2008.019817

 

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