International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2023 Vol.14 No.4


Pages Title and author(s)
351-370Developing brand relationships through social media communication: a cross-cultural comparison
Marsela Thanasi-Boçe; Omar Ali; Ayse Begum Ersoy
DOI: 10.1504/IJEMR.2023.133939
371-393Information processing from electronic word of mouth: an integrative framework
Aun Ahmed; Amritesh
DOI: 10.1504/IJEMR.2023.133948
394-411E-commerce expansion in the Japanese apparel market
Xueying Wu; Tao Hua Ouyang; Takeshi Okayama; Takuya Urakami
DOI: 10.1504/IJEMR.2023.133949
412-433Brand equity: a systematic literature review
Maryam Alefpour Tarakameh; Sepideh Nasiri; Manouchehr Ansari; Maryam Goudarzi; Nazanin Jafarbekloo
DOI: 10.1504/IJEMR.2023.133945
434-452A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam
Bui Nhat Vuong
DOI: 10.1504/IJEMR.2023.133946
453-471A review of determinants of marketing analytics adoption by business enterprises
Nilesh Gokhale; Partha Saha
DOI: 10.1504/IJEMR.2023.133947

 

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