
International Journal of Electronic Marketing and Retailing
2023 Vol.14 No.4
Pages | Title and author(s) |
351-370 | Developing brand relationships through social media communication: a cross-cultural comparisonMarsela Thanasi-Boçe; Omar Ali; Ayse Begum Ersoy DOI: 10.1504/IJEMR.2023.133939 |
371-393 | Information processing from electronic word of mouth: an integrative frameworkAun Ahmed; Amritesh DOI: 10.1504/IJEMR.2023.133948 |
394-411 | E-commerce expansion in the Japanese apparel marketXueying Wu; Tao Hua Ouyang; Takeshi Okayama; Takuya Urakami DOI: 10.1504/IJEMR.2023.133949 |
412-433 | Brand equity: a systematic literature reviewMaryam Alefpour Tarakameh; Sepideh Nasiri; Manouchehr Ansari; Maryam Goudarzi; Nazanin Jafarbekloo DOI: 10.1504/IJEMR.2023.133945 |
434-452 | A model of factors influencing customers' intention to use e-wallets during COVID-19 in VietnamBui Nhat Vuong DOI: 10.1504/IJEMR.2023.133946 |
453-471 | A review of determinants of marketing analytics adoption by business enterprisesNilesh Gokhale; Partha Saha DOI: 10.1504/IJEMR.2023.133947 |