International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2020 Vol.11 No.3


Pages Title and author(s)
217-238Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges
Mohammad Hamdi Al Khasawneh; Natalie Haddad
DOI: 10.1504/IJEMR.2020.108125
239-258The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan
Rand Al-Dmour; Emilia Al Haj Dawood; Hani Al-Dmour; Ra'ed Masa'deh
DOI: 10.1504/IJEMR.2020.108121
259-277Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review
Ana Reyes-Menendez; Jose Ramon Saura; Pedro Palos-Sanchez
DOI: 10.1504/IJEMR.2020.108126
278-306Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth
Ahmad Samed Al-Adwan; Husam Kokash; Ahmad Al Adwan; Alaa Alhorani; Husam Yaseen
DOI: 10.1504/IJEMR.2020.108132
307-322Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube
Jay P. Trivedi; Siddharth Deshmukh; Amit Kishore
DOI: 10.1504/IJEMR.2020.108131

 

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