International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2014 Vol.6 No.2


Pages Title and author(s)
89-111Influence of loyalty programmes on satisfaction and retail store loyalty
S. Deepa; P. Chitramani
DOI: 10.1504/IJEMR.2014.066461
112-127Consumer initial acceptance and continued use of recommendation agents: literature review and proposed conceptual framework
Xiaojing Sheng; Jianzhi Li; Mohammad Ali Zolfagharian
DOI: 10.1504/IJEMR.2014.066467
128-163Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
Abdolrazagh Madahi; Inda Sukati
DOI: 10.1504/IJEMR.2014.066468

 

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