International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2020 Vol.11 No.4

Special Issue on: Engineering Aspect-Based Electronic Marketing and Retailing

Guest Editors: Dr. Udayakumar Allimuthu, Dr. S. Poornachandra, Dr. T. Ravichandran, Dr. K. Mahalakshmi and Dr. T. Ponsindhu


Pages Title and author(s)
326-342Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens
M.M. Sulphey; Mohammad Rishad Faridi
DOI: 10.1504/IJEMR.2020.111156
343-351Self-congruity and brand loyalty - an innovation of diffusion approach
P. Praveen Babu; S. Prabakar
DOI: 10.1504/IJEMR.2020.111158
352-368Does spiritual intelligence contribute to sales force effectiveness?
V. Kalyani; R. Saravanan
DOI: 10.1504/IJEMR.2020.111157
369-383Generational difference as predictors of financial behaviour
M.M. Sulphey; Shaha Faisal
DOI: 10.1504/IJEMR.2020.111159

Additional Paper

384-428Digital marketing: a quantitative approach on the scientific production
Danilo Magno Marchiori; Arminda Maria Finisterra Do Paço; Helena Maria Batista Alves; Paulo Alexandre De Oliveira Duarte; Ricardo José De Ascensão Gouveia Rodrigues
DOI: 10.1504/IJEMR.2020.111160