International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
109-125	Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities Shampy Kamboj; Mayank Yadav; Zillur Rahman DOI: 10.1504/IJEMR.2018.090888
126-144	Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention Hyunjoo Im; Young Ha DOI: 10.1504/IJEMR.2018.090889
145-166	To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers Vasja Roblek; Mirjana Pejić Bach; Maja Meško; Andrej Bertoncelj DOI: 10.1504/IJEMR.2018.090890
167-183	Demand hierarchy model and its measurement for online brand community participation Lihong Chen; Xinfeng Yan DOI: 10.1504/IJEMR.2018.090891
184-206	Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach Sajad Rezaei; Naser Valaei DOI: 10.1504/IJEMR.2018.090893