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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2018 Vol.9 No.2
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2018 Vol.9 No.2


Pages Title and author(s)
109-125Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
Shampy Kamboj; Mayank Yadav; Zillur Rahman
DOI: 10.1504/IJEMR.2018.090888
126-144Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Hyunjoo Im; Young Ha
DOI: 10.1504/IJEMR.2018.090889
145-166To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
Vasja Roblek; Mirjana Pejić Bach; Maja Meško; Andrej Bertoncelj
DOI: 10.1504/IJEMR.2018.090890
167-183Demand hierarchy model and its measurement for online brand community participation
Lihong Chen; Xinfeng Yan
DOI: 10.1504/IJEMR.2018.090891
184-206Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
Sajad Rezaei; Naser Valaei
DOI: 10.1504/IJEMR.2018.090893

 

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