International Journal of Electronic Marketing and Retailing

Call for papers
Editor in Chief: Prof. Gandolfo Dominici
ISSN online: 1741-1033
ISSN print: 1741-1025
4 issues per year
Subscription price


The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.


 Topics covered include

  • Advances in e-marketing, applications
  • Internet of things
  • Smart technologies and mobile marketing
  • Big data management
  • Customer participation and value co-creation
  • Service marketing
  • Consumer ethnography and netnography
  • Supply chain management
  • Channel management, e-tailing
  • Innovation/product development
  • Marketing strategies and management
  • Consumer behaviour
  • Customer relationship management
  • Social media marketing
  • Security/privacy, ethics/legal issues

More on this journal...

The objectives of IJEMR are to attract and publish original theoretical and practical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in e-marketing and e-tailing. The aims of the journal are to disseminate knowledge, provide a learned reference in the field and facilitate communication between academics, research experts and executives. IJEMR favours qualitative studies but does not preclude any methodologies and is open to any conceptually rigorous approach.


Academics, researchers, professionals, and executives engaged in e-marketing and retailing.


IJEMR publishes cutting edge, high-quality and original results, methodologies, theories, concepts, models and applications from academicians, researchers and professionals on any aspect of electronic marketing and retailing. Special Issues devoted to important topics will be published occasionally



Browse issues

Vol. 6
Vol. 5
Vol. 4
Vol. 3
Vol. 2
Vol. 1


 IJEMR is indexed in:


 IJEMR is listed in:


Editor in Chief

  • Dominici, Gandolfo, Business Systems Laboratory and University of Palermo, Italy

    Associate Editor

    • Galvagno, Marco, University of Catania, Italy

    Editorial Assistant

    • Caputo, Francesco, University of Salerno, Italy

    Editorial Board Members

    • Alarcón-del-Amo, María del Carmen, Universitat Auṭnoma de Barcelona, Spain
    • Basile, Gianpaolo, Business Systems Laboratory and University of Salerno, Italy
    • Bechter, Clemens, Thammasat University, Thailand
    • Caridà, Angela, University Magna Graecia of Catanzaro, Italy
    • Colurcio, Maria, University Magna Graecia of Catanzaro, Italy
    • Constantinides, Efthymios, University of Twente, Netherlands
    • Dholakia, Nikhilesh, University of Rhode Island, USA
    • Ersoy, Nezihe Figen, Anadolou University, Turkey
    • Healy, Jason, National College of Ireland, Ireland
    • Heydari, Nastaran Haji, University of Tehran, Iran
    • Hunter, Gordon, University of Lethbridge, Canada
    • Kumar, Ashish, Aalto University, Finland
    • Lorenzo-Romero, Carlota, Universidad de Castilla-La Mancha, Spain
    • Matić, Matea, University of Dubrovnik, Croatia
    • Mendes-Filho, Luiz, Universidade Federal do Rio Grande do Norte, Brazil
    • Ourahmoune, Nacima, NEOMA Business School, France
    • Pace, Stefano, Kedge Business School, France
    • Pagani, Margherita, EMLyon Business School, France
    • Rinallo, Diego, Kedge Business School, France
    • Scozzese, Giancarlo, University for Foreigners of Perugia, Italy
    • Srinivasa Rao, K. S., Institute of Health Management Research (IHMR), India
    • Vernuccio, Maria, Sapienza University of Rome, Italy


    A few essentials for publishing in this journal


    • Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
    • Conference papers may only be submitted if the paper has been completely re-written (taken to mean more than 50%) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
    • All our articles are refereed through a double-blind process.
    • All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.


    Submission process


    All articles for this journal must be submitted using our online submissions system.

    Read our Submitting articles page.



    Journal news

    • Newlyweds, be careful what you wish for


      A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the happy couple. The details reported in the International Journal of Electronic Marketing and Retailing suggest that most people [...]

      More details...

    • New Editor for IJ Electronic Marketing and Retailing and IJ Digital Culture and Electronic Tourism


      Dr. Gandolfo Dominici has agreed to take over the editorship of both the International Journal of Electronic Marketing and Retailing and the International Journal of Digital Culture and Electronic Tourism. Dr. Dominici is currently Associate Professor at the University of Palermo and Scientific Director of the Business Systems Laboratory in Italy.


      1 - 3 October 2015
      Dubrovnik, Croatia

      Selected authors will be invited to elaborate on their research topic and submit the results to the journal.