International Journal of Electronic Marketing and Retailing
| Editor in Chief: Prof. Gandolfo Dominici |
ISSN online: 1741-1033
ISSN print: 1741-1025
4 issues per year
The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.
Editor in Chief
Editorial Board Members
A few essentials for publishing in this journal
All articles for this journal must be submitted using our online submissions system.
Read our Submitting articles page.
- Newlyweds, be careful what you wish for
A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the happy couple. The details reported in the International Journal of Electronic Marketing and Retailing suggest that most people [...]
- New Editor for IJ Electronic Marketing and Retailing and IJ Digital Culture and Electronic Tourism
Dr. Gandolfo Dominici has agreed to take over the editorship of both the International Journal of Electronic Marketing and Retailing and the International Journal of Digital Culture and Electronic Tourism. Dr. Dominici is currently Associate Professor at the University of Palermo and Scientific Director of the Business Systems Laboratory in Italy.