International Journal of Internet Marketing and Advertising

Call for papers
Editor in Chief: Prof. Dr. HsiuJu Rebecca Yen
ISSN online: 1741-8100
ISSN print: 1477-5212
4 issues per year
Subscription price


IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.


 Topics covered include

  • Advertising on the Net, internet branding, security/privacy issues
  • Agency relationship management, customer relationship management
  • B2B marketplace, channel management, collaborative marketing
  • Consumer behaviour and loyalty
  • Creativity in Web marketing and advertising
  • Direct marketing, effectiveness in marketing and advertising
  • E-service management, online community management, social marketing
  • Ethics in marketing and advertising
  • Globalisation and international marketing
  • Marketing resources management, customer asset management
  • Innovation and new product development
  • Knowledge management, market intelligence analysis, marketing research/strategies
  • Migration from marketplace to marketspace
  • Product evaluation, pricing strategies, promotion, public relations, sales management
  • Service marketing/trust on the Net, service/product quality/management

More on this journal...

IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.


Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.


IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.



Browse issues

Vol. 9
Vol. 8
Vol. 7
Vol. 6
Vol. 5
Vol. 4


More volumes...

 IJIMA is indexed in:


 IJIMA is listed in:


Honorary Editor-in-Chief

  • Eldon Y. Li, National Chengchi University, Taiwan

Editor in Chief

  • Yen, HsiuJu Rebecca, National Tsing Hua University, Taiwan

    Associate Editors

    • Avlonitis, George J., Athens University of Economics and Business, Greece
    • Gabbott, Mark, Monash University, Australia
    • Garcia-Madariaga, Jesus, Universidad Complutense de Madrid, Spain
    • Hanson, Ward A., Stanford University, USA
    • Liljander, Veronica, Swedish School of Economics and Business Administration, Finland
    • Littler, Dale A., UMIST, UK
    • Richards, Jef I., University of Texas at Austin, USA
    • Yim, C.K. Bennett, The University of Hong Kong, Hong Kong SAR, China

    Editorial Board Members

    • Abe, Makoto, University of Tokyo, Japan
    • Brown, Stephen, University of Ulster, UK
    • Brown, Stephen W., Arizona State University, USA
    • Chakravarti, Dipankar, University of Colorado, USA
    • Chattopadhyay, Amitava, INSEAD, France
    • Currim, Imran, University of California, USA
    • Diamantopoulos, A., University of Vienna, Austria
    • Edvardsson, Bo, University of Karlstad, Sweden
    • Ewing, Michael, Monash University, Australia
    • Farris, Paul W., University of Virginia, USA
    • Finn, Adam, University of Alberta, Canada
    • Franke, George, University of Alabama, USA
    • Ghauri, Pervez N., King’s College London, UK
    • Ghosh, Avijit, College of Business, USA
    • Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
    • Greve, Goetz, HSBA Hamburg School of Business Administration gGmbH, Germany
    • Grewal, Dhruv, Babson College, USA
    • Gummesson, Evert, Stockholm University, Sweden
    • Haugtvedt, Curtis P., The Ohio State University, USA
    • Hennig-Thurau, Thorsten, Bauhaus-University of Weimar, Germany
    • Howell, Roy, Texas Tech University, USA
    • Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
    • Kumar, V., University of Connecticut, USA
    • Leckenby, John D., University of Texas at Austin, USA
    • Lee, Angela, Northwestern University, USA
    • Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
    • Leigh, James, Texas A&M University, USA
    • Lemmink, Jos, Maastricht University, Netherlands
    • MacInnis, Deborah, University of Southern California, USA
    • Malhotra, Naresh K., Georgia Institute of Technology, USA
    • Mattsson, Jan, Roskilde University, Denmark
    • McKee, Daryl, Louisiana State University, USA
    • Midgley, David F., INSEAD, France
    • Mohr, Jakki J., University of Montana, USA
    • Morgan, Robert M., University of Alabama, USA
    • O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
    • Parasuraman, A. "Parsu", University of Miami, USA
    • Pels, Jaqueline, Universidad Torcuato Di Tella, Argentina
    • Peterson, Robert A., University of Texas at Austin, USA
    • Phelps, Joseph E., University of Alabama, USA
    • Piercy, Nigel, The University of Warwick, UK
    • Preston, Ivan L., University of Wisconsin, USA
    • Reibstein, David J., University of Pennsylvania, USA
    • Reid, Leonard N., University of Georgia, USA
    • Rotfeld, Herbert J., Auburn University, USA
    • Ryan, Patricia, Macquarie University, Australia
    • Samiee, Saeed, University of Tulsa, USA
    • Sawhney, Mohanbir S., Northwestern University, USA
    • Shimp, Terence A., University of South Carolina, USA
    • Spekman, Robert E., University of Virginia, USA
    • Srivastava, Rajendra, Emory University, USA
    • Stewart, David, University of Southern California, USA
    • Vilcassim, Naufel J., London Business School, UK
    • Vrontis, Demetris, University of Nicosia, Cyprus
    • Ward, Scott, University of Pennsylvania, USA
    • Yadav, Manjit S., Texas A&M University, USA
    • Yusuf, Farhat, Macquarie University, Australia
    • Zwick, Rami, University of California, Riverside, USA


    A few essentials for publishing in this journal


    • Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
    • Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
    • All our articles are refereed through a double-blind process.
    • All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
    • There are no fees for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.


    Submission process


    All articles for this journal must be submitted using our online submissions system.

    Read our Submitting articles page.



    Journal news

    • Tourism tweets


      Twitter engagement in the tourism sector Tourism and travel companies hoping to gain traction and credibility and likes on social media sites, such as Twitter, should take note of a new study from researchers in the UK. A team in the Business School at Brunel University London has analysed almost 3000 tweets updates on [...]

      More details...

    • Why be creative on social media?


      There are five motivators for creating novel content online, whether blog posts, shared news stories, images, photos, songs, videos or any of the other digital artifacts users of social media and social networking sites share endlessly. Research just published in the International Journal of Internet Marketing and Advertising suggests that these five factors are: entertainment, [...]

      More details...


      20 - 21 January 2016
      London, UK
      more info on this event