International Journal of Islamic Marketing and Branding

Open AccessThis journal also publishes Open Access articles
International Journal of Islamic Marketing and Branding (IJIMB)
Editor in Chief
Prof. Baker Ahmad Abdullah Alserhan
ISSN online
2055-0952
ISSN print
2055-0944
4 issues per year

Subscription price

IJIMB plays a central role in shaping Islamic marketing, presenting cutting-edge research on branding and the intricacies of the Islamic market. A crucial resource for the global marketing community, it offers timely insights into this evolving landscape and introduces innovative ideas and theories, providing rich illustrations of Islamic marketing thought. Distinguished by its interdisciplinary approach, IJIMB stands apart with a comprehensive exploration of Islamic marketing, seamlessly integrating theoretical insights with practical applications, thus fostering unique depth and relevance.

Topics covered include

  • Islamic branding in the digital age
  • Impact of halal certification on trust and brand loyalty
  • Sustainable marketing in Islamic markets
  • Trends in Islamic e-commerce and online branding
  • Consumer perception in non-Muslim majority markets
  • Innovations in Islamic financial services marketing
  • Brand positioning and differentiation in Islamic markets
  • Crisis communication for halal brands
  • Marketing halal tourism and destination branding
  • Social media marketing for Islamic products
  • Influence of religious values on consumer behaviour
  • Cross-cultural marketing for diverse Muslim segments
  • Islamic fashion marketing trends and challenges
  • Consumer perceptions of corporate social responsibility in Islamic brands
  • Marketing halal food products: quality, safety and consumer trust

Objectives

IJIMB strives to propel both academic and practical insights into the realm of marketing by championing the emerging discipline of Islamic marketing. With a commitment to exploring the untapped potential within the diverse community of nearly 2 billion Muslim consumers, the journal endeavors to shed light on a demographic that has largely eluded comprehensive research. Through a meticulous process of critical comparison, evaluation and assessment, IJIMB seeks to scrutinise the principles and guidelines of Islamic marketing in contrast to prevailing marketing paradigms. The ultimate goal is to introduce robust and innovative theories, supported by empirical testing, that can enrich and challenge current practices in global marketplaces.

Readership

IJIMB provides an up-to-date, thorough and deep analysis of the various aspects of marketing in Islamic markets to the following audiences:

  • Academics, scholars and researchers who are keen on developing the overall discipline of marketing
  • Researchers and individuals interested in learning more about Islamic markets and marketing
  • International companies planning or already engaged in business activities internationally
  • Companies in Islamic markets planning, or already engaged in, business activities internationally
  • Companies in Islamic markets planning, or already engaged in, national business activities

The journal will be of interest to numerous private and public institutions. The journal represents a major source of knowledge about Islamic markets for students and faculty alike in these universities. Furthermore, the expansion of Islamic marketing course offerings across the Gulf, South East Asia and Europe will generating wider readership and increased contributions.

The targeted readership is, however, not limited to universities. There are other groups which will be interested, including, but not limited to:

  • Government ministries and agencies worldwide
  • Universities, colleges and education facilities
  • Islamic banking, capital markets and investment funds
  • Halal industry interests
  • Hospitality industry interests
  • Import and export agents
  • Pharmaceutical, cosmetic and toiletries companies
  • Islamic fashion and clothing interests

Contents

IJIMB publishes all works related to Islamic marketing and branding in the form of original papers, review papers, technical reports, case studies and book reviews. Special Issues devoted to important topics in the sub areas of Islamic marketing and branding will occasionally be published.

Browse issues

IJIMB is indexed in:

IJIMB is listed in:

Editor in Chief

  • Alserhan, Baker Ahmad Abdullah, Princess Sumaya University for Technology (PSUT), Jordan
    (alserhan@psut.edu.jo)

Consulting Editor

  • Halkias, Daphne, École des Ponts ParisTech, France

Associate Editors

  • Attia, Ashraf M., State University of New York at Oswego, USA
  • Khan, Mubbsher Munawar, University of the Punjab, Pakistan
  • Wood, Bronwyn P., United Arab Emirates University, United Arab Emirates
  • Zeqiri, Jusuf, South East European University, Macedonia, F.Y.R.

Regional Editor Southeast Asia

  • Haque, A.K.M. Ahasanul, International Islamic University Malaysia, Malaysia

Editorial Board Members

  • Armutcu, Bar??, Igdır University, Turkey
  • Caracatsanis, Sylva, Executive Coaching Consultants, Greece
  • Chetioui, Youssef, Al Akhawayn University in Ifrane, Morocco
  • Dekhil, Fawzi, University of Tunis El Manar, Tunisia
  • Fraedrich, John, Southern Illinois University, USA
  • Gambo, Musa K.K., Bayero University, Nigeria
  • Hassan, Siti Hasnah, Universiti Sains Malaysia, Malaysia
  • Houjeir, Roudaina, Higher Colleges of Technology, United Arab Emirates
  • Ibahrine, Mohammed, University of Sharjah, United Arab Emirates
  • Jafari, Aliakbar, University of Strathclyde, UK
  • Koku, Paul, Florida Atlantic University, USA
  • Komodromos, Marcos, University of Nicosia, Cyprus
  • Lebdaoui, Hind, Al Akhawayn University in Ifrane, Morocco
  • Mansour, Aly, American University of Kuwait, Kuwait
  • Muhamad, Nazlida, Universiti Brunei Darussalam, Brunei Darussalam
  • Potluri, Rajasekhara Mouly, Nimra College of Business Management , India
  • Rafiki, H. Ahmad, Universitas Medan Area, Indonesia
  • Santamaría, Ana Isabel González, ESIC Business and Management School, Spain
  • Thurman, Paul W., Columbia University, USA
  • Tieman, Marco, LBB International, Malaysia
  • Zaki, Rana, The Egyptian E-Learning University, Egypt

A few essentials for publishing in this journal

  • Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
  • Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
  • Briefs and research notes are not published in this journal.
  • All our articles go through a double-blind review process.
  • All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
  • There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.

    • Submission process

    • All articles for this journal must be submitted using our online submissions system.
    • View Author guidelines.

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