International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2019 Vol.4 No.3/4


Pages Title and author(s)
183-194The influence of the culture of nations on a business discussion
Veronika Ferencz; Tomáš Stirber; László Józsa
DOI: 10.1504/IJIMB.2019.107278
195-211A comparison of halal beef consumer preferences in majority and minority Muslim areas in Indonesia
Akhmad Mahbubi; Tomohiro Uchiyama
DOI: 10.1504/IJIMB.2019.107283
212-227The search of best practices of Malaysian halal cosmetics industry to improve firm performance
Muhammad Aizat Md Sin; Mohd Rizal Razalli; Risyawati Mohamed Ismail
DOI: 10.1504/IJIMB.2019.107285
228-248Consumers' purchase intention towards certified Halal foods
Muhsina Jannat; Md. Monirul Islam
DOI: 10.1504/IJIMB.2019.107287
249-260The moderating role of religiosity on cause related advertising campaigns
Abir Ben Mabrouk; Faouzi Najjar
DOI: 10.1504/IJIMB.2019.107288
261-295Brand repositioning of Egypt's Muslim brotherhood: do you see what I see, views from the female electorate?
Mark McPherson; Monia Mohsen Ismail
DOI: 10.1504/IJIMB.2019.107290
296-313Sustainability marketing initiatives during the Syrian conflict: the role of international development projects
Ashraf M. Attia; Mostafa Shalaby; Rana A. Fakhr; Hibatullah Attia
DOI: 10.1504/IJIMB.2019.107291

 

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