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International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approachIkran EumVol.3 No.165-81Free access
Factors affecting small and medium family businesses' internationalisation in Saudi ArabiaAhmad Rafiki; Sutan Emir Hidayat; Abdullah Al-ManaVol.3 No.145-64Free access
Halal packaging and certification in India: issues and challengesRajasekhara Mouly Potluri; Lohith Sekhar PotluriVol.3 No.135-44Free access
Islamic marketing mix: is there a role for Islamic-based strategies?Johari Bin AbdullahVol.3 No.115-34Free access
Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyaltyMohammad Rashed Hasan Polas; Asghar Afshar Jahanshahi; Md Lutfor RahmanVol.3 No.11-14Free access