Forthcoming Articles

International Journal of Islamic Marketing and Branding

International Journal of Islamic Marketing and Branding (IJIMB)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Islamic Marketing and Branding (One paper in press)

Regular Issues

  • The link between Islamic Marketing and Circular Economy Practices   Order a copy of this article
    by Omary Swallehe 
    Abstract: The paper investigates the relationship between Islamic marketing and circular economy practices in Tanzania, highlighting their growing importance in the global business context. Employing a cross-sectional research design, qualitative data were collected through semi-structured interviews and focus group discussions with 25 participants, including Halal food producers and retailers in Dar es Salaam. The analysis reveals a significant link between Islamic marketing principles and circular economy strategies, suggesting that their integration can attract a wider customer base. This is increasingly relevant as consumers prioritize ethical consumption and sustainability. The findings advocate for a framework that combines these approaches, focusing on shared themes of fairness, ethics, trust, and cost reduction. Ultimately, the paper emphasises the potential of blending faith-based marketing with circular-economy practices, which not only enhances business competitiveness but also aligns with consumer values, fostering sustainability and ethical practices within the community and the environment in Tanzania.
    Keywords: Islamic marketing; circular economy; competitive advantage; Tanzania.

 

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