Forthcoming Articles

International Journal of Islamic Marketing and Branding

International Journal of Islamic Marketing and Branding (IJIMB)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Islamic Marketing and Branding (2 papers in press)

Regular Issues

  • The link between Islamic Marketing and Circular Economy Practices   Order a copy of this article
    by Omary Swallehe 
    Abstract: The paper investigates the relationship between Islamic marketing and circular economy practices in Tanzania, highlighting their growing importance in the global business context. Employing a cross-sectional research design, qualitative data were collected through semi-structured interviews and focus group discussions with 25 participants, including Halal food producers and retailers in Dar es Salaam. The analysis reveals a significant link between Islamic marketing principles and circular economy strategies, suggesting that their integration can attract a wider customer base. This is increasingly relevant as consumers prioritize ethical consumption and sustainability. The findings advocate for a framework that combines these approaches, focusing on shared themes of fairness, ethics, trust, and cost reduction. Ultimately, the paper emphasises the potential of blending faith-based marketing with circular-economy practices, which not only enhances business competitiveness but also aligns with consumer values, fostering sustainability and ethical practices within the community and the environment in Tanzania.
    Keywords: Islamic marketing; circular economy; competitive advantage; Tanzania.
    DOI: 10.1504/IJIMB.2025.10075719
     
  • An Empirical Study on Customers' Perceptions of Interest-Free Banking in Ethiopia   Order a copy of this article
    by Irfan Ahmed Sheikh  
    Abstract: Along with the opening of a full-fledged Islamic bank and Islamic windows, interest-free banking (IFB) is a more recent development in Ethiopias finance sector with a sporadic ten- year history. The industry itself is surviving in infancy stage with a niche market arcane. Therefore, the purpose of the Research article is to investigate how users in Ethiopia perceive Islamic banks and Islamic windows and to recommend for future direction. This study pursues to fill the gap in the prevailing literature and gather information that will aid in expanding the availability of goods and increasing awareness by looking at how customers and bankers perceive issues. The variable in this study is perception remains dependent, and the independent variables are awareness, knowledge, and motivation based on religion. Primary information was gathered from Islamic mode account holders and bankers at that branch. For the study and to draw conclusions, a total of 120 questionnaires were chosen at random. Customers in Ethiopia have a variety of opinions about Islamic banks, according to the study. Some of them questioned if the banks adhere to Islamic teachings. The study revealed that marketing practices, customer-dealings and staff knowledge is inadequate to the extent that there is more of communication gap between banker and the customer. Among reason being the promoters of the interest free are aware about the product operation and literacy but the ground staff itself need training and theoretical and practical knowledge.
    Keywords: Ethiopia; customer perception; product knowledge; General banking.
    DOI: 10.1504/IJIMB.2025.10076012
     

 

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