
International Journal of Islamic Marketing and Branding
2017 Vol.2 No.3
Pages | Title and author(s) |
171-179 | The influence of transnationality on consumers boycotting behaviourOmar Al Serhan DOI: 10.1504/IJIMB.2017.087940 |
180-199 | Brand management in religious markets: the brand personality dimensionality of Islamic professional sportsAli Homaid Al-Hajla DOI: 10.1504/IJIMB.2017.087942 |
200-214 | Determinants of online purchase intention: a study of Emirati consumersBikramjit Rishi; Abdul Hadi M. Al Khasawneh DOI: 10.1504/IJIMB.2017.087967 |
215-231 | Muslim service quality dimensions in the tourism and hospitality industry: construct development and measurement validationRiyad Eid; Ali Ahmed Abdelkader DOI: 10.1504/IJIMB.2017.087983 |
232-246 | Comparative analysis of Islamic quality standard hotels in Malaysia and IndonesiaNor'Ain Othman; Vanessa Gaffar; Heri Puspito Diyah Setiyorini DOI: 10.1504/IJIMB.2017.087989 |
247-254 | Pedagogical reflections on Islamic marketing education in business schools: a sample outlineNoha El-Bassiouny DOI: 10.1504/IJIMB.2017.087990 |