International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2017 Vol.2 No.3


Pages Title and author(s)
171-179The influence of transnationality on consumers boycotting behaviour
Omar Al Serhan
DOI: 10.1504/IJIMB.2017.087940
180-199Brand management in religious markets: the brand personality dimensionality of Islamic professional sports
Ali Homaid Al-Hajla
DOI: 10.1504/IJIMB.2017.087942
200-214Determinants of online purchase intention: a study of Emirati consumers
Bikramjit Rishi; Abdul Hadi M. Al Khasawneh
DOI: 10.1504/IJIMB.2017.087967
215-231Muslim service quality dimensions in the tourism and hospitality industry: construct development and measurement validation
Riyad Eid; Ali Ahmed Abdelkader
DOI: 10.1504/IJIMB.2017.087983
232-246Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia
Nor'Ain Othman; Vanessa Gaffar; Heri Puspito Diyah Setiyorini
DOI: 10.1504/IJIMB.2017.087989
247-254Pedagogical reflections on Islamic marketing education in business schools: a sample outline
Noha El-Bassiouny
DOI: 10.1504/IJIMB.2017.087990

 

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