International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
5-15	Where do we go from here? A research agenda for Islamic marketing borrowing from social marketing Paul Sergius Koku; Osman Jusoh DOI: 10.1504/IJIMB.2015.068146
16-35	Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumption Ranam Alkayyali DOI: 10.1504/IJIMB.2015.068147
36-54	Conventional and Islamic banking: perspectives from Malaysian Islamic bank managers Michel Rod; Fawaz Baddar ALHussan; Tim Beal DOI: 10.1504/IJIMB.2015.068148
55-68	SIHAT: an assessment tool for Shariah-compliant hotel operations Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob DOI: 10.1504/IJIMB.2015.068152
69-80	Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia Ghazala Khan; Faiza Khan DOI: 10.1504/IJIMB.2015.068150
81-96	Consumer's buying behaviour towards Danish products in Pakistan Saqib Hayat; Usman Yousaf; Shaikh Muhammad Zeeshan DOI: 10.1504/IJIMB.2015.068149
97-112	The Islamic roots of modern public relations and corporate social responsibility Mohamed Kirat DOI: 10.1504/IJIMB.2015.068144
113-122	A conceptual analysis of halal beef value chain and market potential in Nigeria Musa Gambo Kasuwar Kuka; Balarabe A. Jakada DOI: 10.1504/IJIMB.2015.068154