International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2015 Vol.1 No.1

Introduction

Pages Title and author(s)
5-15Where do we go from here? A research agenda for Islamic marketing borrowing from social marketing
Paul Sergius Koku; Osman Jusoh
DOI: 10.1504/IJIMB.2015.068146
16-35Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumption
Ranam Alkayyali
DOI: 10.1504/IJIMB.2015.068147
36-54Conventional and Islamic banking: perspectives from Malaysian Islamic bank managers
Michel Rod; Fawaz Baddar ALHussan; Tim Beal
DOI: 10.1504/IJIMB.2015.068148
55-68SIHAT: an assessment tool for Shariah-compliant hotel operations
Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob
DOI: 10.1504/IJIMB.2015.068152
69-80Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia
Ghazala Khan; Faiza Khan
DOI: 10.1504/IJIMB.2015.068150
81-96Consumer's buying behaviour towards Danish products in Pakistan
Saqib Hayat; Usman Yousaf; Shaikh Muhammad Zeeshan
DOI: 10.1504/IJIMB.2015.068149
97-112The Islamic roots of modern public relations and corporate social responsibility
Mohamed Kirat
DOI: 10.1504/IJIMB.2015.068144
113-122A conceptual analysis of halal beef value chain and market potential in Nigeria
Musa Gambo Kasuwar Kuka; Balarabe A. Jakada
DOI: 10.1504/IJIMB.2015.068154

 

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