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  1. International Journal of Islamic Marketing and Branding
  2. Published issues
  3. 2015 Vol.1 No.1
International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2015 Vol.1 No.1

Introduction

Pages Title and author(s)
5-15Where do we go from here? A research agenda for Islamic marketing borrowing from social marketing
Paul Sergius Koku; Osman Jusoh
DOI: 10.1504/IJIMB.2015.068146
16-35Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumption
Ranam Alkayyali
DOI: 10.1504/IJIMB.2015.068147
36-54Conventional and Islamic banking: perspectives from Malaysian Islamic bank managers
Michel Rod; Fawaz Baddar ALHussan; Tim Beal
DOI: 10.1504/IJIMB.2015.068148
55-68SIHAT: an assessment tool for Shariah-compliant hotel operations
Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob
DOI: 10.1504/IJIMB.2015.068152
69-80Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia
Ghazala Khan; Faiza Khan
DOI: 10.1504/IJIMB.2015.068150
81-96Consumer's buying behaviour towards Danish products in Pakistan
Saqib Hayat; Usman Yousaf; Shaikh Muhammad Zeeshan
DOI: 10.1504/IJIMB.2015.068149
97-112The Islamic roots of modern public relations and corporate social responsibility
Mohamed Kirat
DOI: 10.1504/IJIMB.2015.068144
113-122A conceptual analysis of halal beef value chain and market potential in Nigeria
Musa Gambo Kasuwar Kuka; Balarabe A. Jakada
DOI: 10.1504/IJIMB.2015.068154

 

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