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International Journal of Islamic Marketing and Branding
Published issues
2015 Vol.1 No.1
International Journal of Islamic Marketing and Branding
2015 Vol.1 No.1
Introduction
Pages
Title and author(s)
5-15
Where do we go from here? A research agenda for Islamic marketing borrowing from social marketing
Paul Sergius Koku; Osman Jusoh
DOI
:
10.1504/IJIMB.2015.068146
16-35
Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumption
Ranam Alkayyali
DOI
:
10.1504/IJIMB.2015.068147
36-54
Conventional and Islamic banking: perspectives from Malaysian Islamic bank managers
Michel Rod; Fawaz Baddar ALHussan; Tim Beal
DOI
:
10.1504/IJIMB.2015.068148
55-68
SIHAT: an assessment tool for Shariah-compliant hotel operations
Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob
DOI
:
10.1504/IJIMB.2015.068152
69-80
Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia
Ghazala Khan; Faiza Khan
DOI
:
10.1504/IJIMB.2015.068150
81-96
Consumer's buying behaviour towards Danish products in Pakistan
Saqib Hayat; Usman Yousaf; Shaikh Muhammad Zeeshan
DOI
:
10.1504/IJIMB.2015.068149
97-112
The Islamic roots of modern public relations and corporate social responsibility
Mohamed Kirat
DOI
:
10.1504/IJIMB.2015.068144
113-122
A conceptual analysis of halal beef value chain and market potential in Nigeria
Musa Gambo Kasuwar Kuka; Balarabe A. Jakada
DOI
:
10.1504/IJIMB.2015.068154
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