International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2020 Vol.5 No.1


Pages Title and author(s)
1-16Halal tourism: guidelines for Oman
Asad Rehman
DOI: 10.1504/IJIMB.2020.109060
17-27Constructing marketing thought: the case of Islamic marketing
P. Sergius Koku
DOI: 10.1504/IJIMB.2020.109061
28-42Segmentation of retail bank customers based on occasions (Agribank of Iran as case study)
Shahriar Azizi; Mikael Parsa
DOI: 10.1504/IJIMB.2020.109064
43-57Awareness towards Halal pharmaceuticals: an analysis of pharmacists' views
Baker Ahmad Alserhan; Mehmet Bayirli; Fida Zakzouk
DOI: 10.1504/IJIMB.2020.109065
58-75Muslim youths' e-lifestyle and its impacts on well-being
Siti Hasnah Hassan; Teo Shao Zhen; Imran Mahmud; Azizah Omar
DOI: 10.1504/IJIMB.2020.109066

 

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