International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2018 Vol.3 No.4


Pages Title and author(s)
265-277Tunisian customers' motivation to choose between Islamic and conventional banks
Nihel Ziadi; Kaouther Beji
DOI: 10.1504/IJIMB.2018.098492
278-298The effect of service quality and religiosity on electronic word of mouth through satisfaction in Islamic banking in North Africa
Kaouther Jridi; Amel Chaabouni; Fatma Bakini; Mayssa Harbaoui
DOI: 10.1504/IJIMB.2018.098527
299-323Antecedents of trust towards Islamic banks: a qualitative study
Nabila El Jed; Mustapha Zghal
DOI: 10.1504/IJIMB.2018.098496
324-340Social media marketing and behavioural change: a showcase from Tunisia's Jasmine Revolution
Ashraf M. Attia; Rana A. Fakhr; Mostafa Shalaby; Hibatullah Attia
DOI: 10.1504/IJIMB.2018.098505
341-352The brand of 'hijabers' between marketability and Islamic identity
Narjess Aloui; Cyrine Amdouni
DOI: 10.1504/IJIMB.2018.098529

 

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