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International Journal of Islamic Marketing and Branding
Published issues
2019 Vol.4 No.2
International Journal of Islamic Marketing and Branding
2019 Vol.4 No.2
Pages
Title and author(s)
95-103
The role of positive word of mouth on the success of convenience store loyalty programs
Raed Wishah; Mohammad Abuhashesh; Mohammad Ahmad Sumadi
DOI
:
10.1504/IJIMB.2019.104532
104-123
Factors affecting purchase behaviour of
Shariah
compliant hotels: a study from Muslim consumers' perspective
Ahasanul Haque; S.M. Ferdous Azam; Naila Anwar Chowdhury
DOI
:
10.1504/IJIMB.2019.104538
124-130
Islamic marketing, consumer empowerment and sustainable development: better concepts, better markets, better policies
Ömer Torlak
DOI
:
10.1504/IJIMB.2019.104543
131-145
Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Dessy Kurnia Sari; Suziana Suziana; Donard Games
DOI
:
10.1504/IJIMB.2019.104544
146-166
Voice of the customer in the Islamic market
Ronald J. Doherty
DOI
:
10.1504/IJIMB.2019.104545
167-181
Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan
Jusuf Zeqiri; Baker Ahmad Alserhan; Moh'd Anwer Al-Shboul; Paul Sergius Koku
DOI
:
10.1504/IJIMB.2019.104546
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