International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
95-103	The role of positive word of mouth on the success of convenience store loyalty programs Raed Wishah; Mohammad Abuhashesh; Mohammad Ahmad Sumadi DOI: 10.1504/IJIMB.2019.104532
104-123	*Factors affecting purchase behaviour of Shariah* compliant hotels: a study from Muslim consumers' perspective Ahasanul Haque; S.M. Ferdous Azam; Naila Anwar Chowdhury DOI**: 10.1504/IJIMB.2019.104538
124-130	Islamic marketing, consumer empowerment and sustainable development: better concepts, better markets, better policies Ömer Torlak DOI: 10.1504/IJIMB.2019.104543
131-145	Exploring the effects of an Islamic branding strategy for non-food products in Indonesia Dessy Kurnia Sari; Suziana Suziana; Donard Games DOI: 10.1504/IJIMB.2019.104544
146-166	Voice of the customer in the Islamic market Ronald J. Doherty DOI: 10.1504/IJIMB.2019.104545
167-181	Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan Jusuf Zeqiri; Baker Ahmad Alserhan; Moh'd Anwer Al-Shboul; Paul Sergius Koku DOI: 10.1504/IJIMB.2019.104546