International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2019 Vol.4 No.2


Pages Title and author(s)
95-103The role of positive word of mouth on the success of convenience store loyalty programs
Raed Wishah; Mohammad Abuhashesh; Mohammad Ahmad Sumadi
DOI: 10.1504/IJIMB.2019.104532
104-123Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers' perspective
Ahasanul Haque; S.M. Ferdous Azam; Naila Anwar Chowdhury
DOI: 10.1504/IJIMB.2019.104538
124-130Islamic marketing, consumer empowerment and sustainable development: better concepts, better markets, better policies
Ömer Torlak
DOI: 10.1504/IJIMB.2019.104543
131-145Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Dessy Kurnia Sari; Suziana Suziana; Donard Games
DOI: 10.1504/IJIMB.2019.104544
146-166Voice of the customer in the Islamic market
Ronald J. Doherty
DOI: 10.1504/IJIMB.2019.104545
167-181Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan
Jusuf Zeqiri; Baker Ahmad Alserhan; Moh'd Anwer Al-Shboul; Paul Sergius Koku
DOI: 10.1504/IJIMB.2019.104546

 

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