International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
297-304	Theories of Islamic marketing Baker Ahmad Alserhan; Othman Mohammed Althawadi; Aisha Wood Boulanouar DOI: 10.1504/IJIMB.2016.081322
305-320	Integrated marketing communication: a spiritual and an ethical Islamic perspective Siti Aishah Chu Abdullah; Mohd Nizam Sahad DOI: 10.1504/IJIMB.2016.081307
321-340	Factors determining users' and non-users' choice of Islamic banks in Tunisia Naoel Chaouch DOI: 10.1504/IJIMB.2016.081308
341-355	Cultural relational antecedent of trust: wasta in the United Arab Emirates Roudaina K. Houjeir DOI: 10.1504/IJIMB.2016.081309
356-365	On commercialisation of Ramadan: some preliminary evidence from the USA Paul Sergius Koku; Osman Jusoh DOI: 10.1504/IJIMB.2016.081314
366-387	Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore Nurhafihz Noor; Prasad A.K. Don; John Cassidy DOI: 10.1504/IJIMB.2016.081315