International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2016 Vol.1 No.4


Pages Title and author(s)
297-304Theories of Islamic marketing
Baker Ahmad Alserhan; Othman Mohammed Althawadi; Aisha Wood Boulanouar
DOI: 10.1504/IJIMB.2016.081322
305-320Integrated marketing communication: a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad
DOI: 10.1504/IJIMB.2016.081307
321-340Factors determining users' and non-users' choice of Islamic banks in Tunisia
Naoel Chaouch
DOI: 10.1504/IJIMB.2016.081308
341-355Cultural relational antecedent of trust: wasta in the United Arab Emirates
Roudaina K. Houjeir
DOI: 10.1504/IJIMB.2016.081309
356-365On commercialisation of Ramadan: some preliminary evidence from the USA
Paul Sergius Koku; Osman Jusoh
DOI: 10.1504/IJIMB.2016.081314
366-387Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore
Nurhafihz Noor; Prasad A.K. Don; John Cassidy
DOI: 10.1504/IJIMB.2016.081315

 

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