International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
1-14	Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty Mohammad Rashed Hasan Polas; Asghar Afshar Jahanshahi; Md Lutfor Rahman DOI: 10.1504/IJIMB.2018.091648
15-34	Islamic marketing mix: is there a role for Islamic-based strategies? Johari Bin Abdullah DOI: 10.1504/IJIMB.2018.091650
35-44	Halal packaging and certification in India: issues and challenges Rajasekhara Mouly Potluri; Lohith Sekhar Potluri DOI: 10.1504/IJIMB.2018.091655
45-64	Factors affecting small and medium family businesses' internationalisation in Saudi Arabia Ahmad Rafiki; Sutan Emir Hidayat; Abdullah Al-Mana DOI: 10.1504/IJIMB.2018.091664
65-81	The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach Ikran Eum DOI: 10.1504/IJIMB.2018.091665