International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2018 Vol.3 No.1


Pages Title and author(s)
1-14Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Asghar Afshar Jahanshahi; Md Lutfor Rahman
DOI: 10.1504/IJIMB.2018.091648
15-34Islamic marketing mix: is there a role for Islamic-based strategies?
Johari Bin Abdullah
DOI: 10.1504/IJIMB.2018.091650
35-44Halal packaging and certification in India: issues and challenges
Rajasekhara Mouly Potluri; Lohith Sekhar Potluri
DOI: 10.1504/IJIMB.2018.091655
45-64Factors affecting small and medium family businesses' internationalisation in Saudi Arabia
Ahmad Rafiki; Sutan Emir Hidayat; Abdullah Al-Mana
DOI: 10.1504/IJIMB.2018.091664
65-81The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach
Ikran Eum
DOI: 10.1504/IJIMB.2018.091665

 

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