International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
77-98	*Does service quality matters to ensure the loyalty of the Jemaah* of a mosque? Yuvaraj Ganesan; Anwar Allah Pitchay; Azminah Mohd Mydin DOI**: 10.1504/IJIMB.2020.111139
99-113	Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach Sara Muça; Jusuf Zeqiri DOI: 10.1504/IJIMB.2020.111146
114-131	The effect of e-WOM and content marketing on customers' purchase intention Kaltrina Kajtazi; Jusuf Zeqiri DOI: 10.1504/IJIMB.2020.111144
132-144	The role of new product launch on variety seeking buying behaviour in hygienic products Arta Ejupi Ibrahimi; Diellza Ejupi DOI: 10.1504/IJIMB.2020.111147
145-162	Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh Hasan Terzi; Remzi Altunışık; Koray Batumlu; Rezwana Tasnim; Teuku Roli Ilhamsyah Putra DOI: 10.1504/IJIMB.2020.111148