International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2020 Vol.5 No.2


Pages Title and author(s)
77-98Does service quality matters to ensure the loyalty of the Jemaah of a mosque?
Yuvaraj Ganesan; Anwar Allah Pitchay; Azminah Mohd Mydin
DOI: 10.1504/IJIMB.2020.111139
99-113Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach
Sara Muça; Jusuf Zeqiri
DOI: 10.1504/IJIMB.2020.111146
114-131The effect of e-WOM and content marketing on customers' purchase intention
Kaltrina Kajtazi; Jusuf Zeqiri
DOI: 10.1504/IJIMB.2020.111144
132-144The role of new product launch on variety seeking buying behaviour in hygienic products
Arta Ejupi Ibrahimi; Diellza Ejupi
DOI: 10.1504/IJIMB.2020.111147
145-162Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh
Hasan Terzi; Remzi Altunışık; Koray Batumlu; Rezwana Tasnim; Teuku Roli Ilhamsyah Putra
DOI: 10.1504/IJIMB.2020.111148

 

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