International Journal of Islamic Marketing and Branding
2020 Vol.5 No.2
Pages | Title and author(s) |
77-98 | Does service quality matters to ensure the loyalty of the Jemaah of a mosque?Yuvaraj Ganesan; Anwar Allah Pitchay; Azminah Mohd Mydin DOI: 10.1504/IJIMB.2020.111139 |
99-113 | Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approachSara Muça; Jusuf Zeqiri DOI: 10.1504/IJIMB.2020.111146 |
114-131 | The effect of e-WOM and content marketing on customers' purchase intentionKaltrina Kajtazi; Jusuf Zeqiri DOI: 10.1504/IJIMB.2020.111144 |
132-144 | The role of new product launch on variety seeking buying behaviour in hygienic productsArta Ejupi Ibrahimi; Diellza Ejupi DOI: 10.1504/IJIMB.2020.111147 |
145-162 | Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and BangladeshHasan Terzi; Remzi Altunışık; Koray Batumlu; Rezwana Tasnim; Teuku Roli Ilhamsyah Putra DOI: 10.1504/IJIMB.2020.111148 |