International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2019 Vol.4 No.1


Pages Title and author(s)
1-26Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products
Mastura Ab. Wahab
DOI: 10.1504/IJIMB.2019.100038
27-44Religious business leaders in Pakistan: theorising the phenomena of religiosity-driven business practices
Ayesha Latif Shaikh; Muhammad Zaki Rashidi
DOI: 10.1504/IJIMB.2019.100039
45-58The Islamic consumer and the halal market
Sedki Karoui; Romdhane Khemakhem
DOI: 10.1504/IJIMB.2019.100041
59-75The attitude of Jordanian customers towards virtual stores
Mohammad Abuhashesh; Suleiman Jamal Mohammad; Mohammad Al Khasawneh
DOI: 10.1504/IJIMB.2019.100042
76-93Social media marketing, Turkish behaviour and the 2016 military coup attempt
Ashraf M. Attia; Rana A. Fakhr
DOI: 10.1504/IJIMB.2019.100043