International Journal of Islamic Marketing and Branding (IJIMB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Islamic Marketing and Branding

Pages	Title and author(s)
247-257	An empirical analysis of digital marketing impact on consumer buying behaviour - the case of North Macedonia Edrina Emini; Hatibe Deari Zekjiri DOI: 10.1504/IJIMB.2020.114377
258-279	*The halal* purchasing behaviour, a sign of religious excessiveness? Sedki Karoui; Romdhane Khemakhem DOI**: 10.1504/IJIMB.2020.114387
280-287	*Evaluation of consumer purchase intention towards halal* endorsed products in Pakistan Mubbsher Munawar Khan; Kanza Iqbal; Muhammad Wasim Azam DOI**: 10.1504/IJIMB.2020.114393
288-299	The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention? Mahdi Mahmoud Haji Haider Abdullah DOI: 10.1504/IJIMB.2020.114396
300-325	*Consumers' purchase intention of halal* brand products in Bosnia and Herzegovina: extension version of the theory of planned behaviour Adan Hodzic; Ahasanul Haque; Betania Kartika DOI**: 10.1504/IJIMB.2020.114398
326-346	Assessment of Islamic microfinance on poverty reduction in Bangladesh Md Nazim Uddin; Ataul Huq Pramanik; Ahasanul Haque; Hamdino Hamdan DOI: 10.1504/IJIMB.2020.114402