International Journal of Islamic Marketing and Branding (IJIMB)

International Journal of Islamic Marketing and Branding

2020 Vol.5 No.4


Pages Title and author(s)
247-257An empirical analysis of digital marketing impact on consumer buying behaviour - the case of North Macedonia
Edrina Emini; Hatibe Deari Zekjiri
DOI: 10.1504/IJIMB.2020.114377
258-279The halal purchasing behaviour, a sign of religious excessiveness?
Sedki Karoui; Romdhane Khemakhem
DOI: 10.1504/IJIMB.2020.114387
280-287Evaluation of consumer purchase intention towards halal endorsed products in Pakistan
Mubbsher Munawar Khan; Kanza Iqbal; Muhammad Wasim Azam
DOI: 10.1504/IJIMB.2020.114393
288-299The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention?
Mahdi Mahmoud Haji Haider Abdullah
DOI: 10.1504/IJIMB.2020.114396
300-325Consumers' purchase intention of halal brand products in Bosnia and Herzegovina: extension version of the theory of planned behaviour
Adan Hodzic; Ahasanul Haque; Betania Kartika
DOI: 10.1504/IJIMB.2020.114398
326-346Assessment of Islamic microfinance on poverty reduction in Bangladesh
Md Nazim Uddin; Ataul Huq Pramanik; Ahasanul Haque; Hamdino Hamdan
DOI: 10.1504/IJIMB.2020.114402

 

Return to top