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International Journal of Islamic Marketing and Branding
Published issues
2020 Vol.5 No.4
International Journal of Islamic Marketing and Branding
2020 Vol.5 No.4
Pages
Title and author(s)
247-257
An empirical analysis of digital marketing impact on consumer buying behaviour - the case of North Macedonia
Edrina Emini; Hatibe Deari Zekjiri
DOI
:
10.1504/IJIMB.2020.114377
258-279
The
halal
purchasing behaviour, a sign of religious excessiveness?
Sedki Karoui; Romdhane Khemakhem
DOI
:
10.1504/IJIMB.2020.114387
280-287
Evaluation of consumer purchase intention towards
halal
endorsed products in Pakistan
Mubbsher Munawar Khan; Kanza Iqbal; Muhammad Wasim Azam
DOI
:
10.1504/IJIMB.2020.114393
288-299
The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention?
Mahdi Mahmoud Haji Haider Abdullah
DOI
:
10.1504/IJIMB.2020.114396
300-325
Consumers' purchase intention of
halal
brand products in Bosnia and Herzegovina: extension version of the theory of planned behaviour
Adan Hodzic; Ahasanul Haque; Betania Kartika
DOI
:
10.1504/IJIMB.2020.114398
326-346
Assessment of Islamic microfinance on poverty reduction in Bangladesh
Md Nazim Uddin; Ataul Huq Pramanik; Ahasanul Haque; Hamdino Hamdan
DOI
:
10.1504/IJIMB.2020.114402
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