International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2024 Vol.24 No.3/4


Pages Title and author(s)
179-198The influences of country and gender on adolescent soccer players' brand perceptions and purchase intentions
Jennifer Mak; N. David Pifer; Susmit S. Gulavani; Thomas E. Henry
DOI: 10.1504/IJSMM.2024.138986
199-222Branding strategies of human brands in sport on Instagram: the roles of private attributes and gender differences
Sarah Ciegelski; Christian Rudeloff; Thomas Horky
DOI: 10.1504/IJSMM.2024.138981
223-243Do fairness perceptions influence viewers' attitudes? The role of perceived service fairness in viewership of the English Premier League
Seomgyun Lee; Minjung Kim; Han Soo Kim; Taeyeon Oh
DOI: 10.1504/IJSMM.2024.138984
244-261I like you, but I don't need you: the diminishing returns of celebrity endorsement for popular brands
Eduardo Fons; Maria-José Miquel-Romero; Manuel Cuadrado-García; Juan D. Montoro-Pons
DOI: 10.1504/IJSMM.2024.138985
262-289The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry
Muniba Rauf; Heikki Karjaluoto; Matti Leppäniemi
DOI: 10.1504/IJSMM.2024.138988
290-312Table Tennis England and sport participation policy: managing on the margins
Tony Halkyard; Barrie Houlihan
DOI: 10.1504/IJSMM.2024.138991
313-338Managing high performance systems in tennis: examining meso and macro factors underpinning player development structures in tennis
Garry Cahill; Áine MacNamara
DOI: 10.1504/IJSMM.2024.138983

 

Return to top