Forthcoming Articles

International Journal of Sport Management and Marketing

International Journal of Sport Management and Marketing (IJSMM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Sport Management and Marketing (2 papers in press)

Regular Issues

  • Determinants of Player Salaries in the German Bundesliga: An Exploratory Analysis Using Modern Performance Metrics   Order a copy of this article
    by Tim Schäfers, Christoph Bühren 
    Abstract: With personnel costs in the Bundesliga reaching an all-time high of 1.67 billion, understanding the drivers of player salaries has never been more relevant. This study analyses performance data from five seasons (2019/20202023/2024) using a data-driven regression approach that combines Lasso and ordinary least squares. It evaluates modern metrics such as expected goals, expected assists, progressive and defensive actions, and other individual and team indicators from FBref, alongside traditional statistics and non-athletic factors. The results show that salaries are primarily shaped by nationality, club affiliation, age, and individual offensive performance, while popularity has no significant effect. German players earn less than their international peers, with salaries peaking around 31 years of age. Recently renewed contracts correlate with higher pay, whereas long-term contracts are associated with lower wages. These findings highlight the growing importance of analytics in salary determination and provide a nuanced view of compensation structures in professional football.
    Keywords: Sports economics; Performance metrics; Player salaries; Football analytics; Bundesliga; Labour market in sports ; Human capital.
    DOI: 10.1504/IJSMM.2025.10078731
     
  • Instagram as a stage: self-presentation strategies of Ladies Professional Golf Association Tour players   Order a copy of this article
    by Wonyul Bae, Hoyeol Yu, Bo Li, Minseok Cho 
    Abstract: This study examined the self-presentation strategies of LPGA Tour athletes on Instagram, focusing on fan engagement, athlete branding differences, and posting types among top-ranked American and Korean players. Utilising Goffman’s self-presentation theory, this study analysed 451 Instagram posts by five American and five Korean players during the 2022 season, categorising content into frontstage (ace and brand ambassador) and backstage (girl next door and social butterfly) performances. Descriptive analysis showed that ace was the most common content, and American players posted more frontstage posts than Korean players. A two-way MANOVA revealed significant main effects of cross-national differences and posting types on fan engagement. Results highlighted that backstage posts are more likely to boost fan interaction than frontstage among elite female golfers. American players consistently received more likes and comments for both frontstage and backstage posts. This study adds insights into athlete branding and marketing strategy on social media.
    Keywords: self-presentation; female athlete branding; social media; fan engagement.
    DOI: 10.1504/IJSMM.2026.10080764
     

 

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