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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Determinants of the intention to participate in semi-marathons eventsKonstantinos Koronios; Panagiotis E. Dimitropoulos; Athanasios Kriemadis; John Douvis; Andreas PapadopoulosVol.20 No.1/2153-179Free access
Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic managementDina Alexandra Marques Miragaia; Francisco César Pereira Monteiro GuedesVol.20 No.1/2131-152Free access
The role of patriotism in the city-brand-sport-event relationshipIlias Kapareliotis; Katerina VoutsinaVol.20 No.1/2118-130Free access
The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapesAnna Zarkada; Eugenia TzoumakaVol.20 No.1/292-117Free access
An advancement in the study of marketing partnership longevity: analysing sport sponsorship survivalJonathan A. Jensen; David HeadVol.20 No.1/264-91Free access
Relationships as strategic assets: a sport fan equity approachYoung Do Kim; Yukyoum Kim; Marshall J. Magnusen; Daekwan KimVol.20 No.1/247-63Free access
The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in PortugalCarla Barbosa Vieira; Bruno SousaVol.20 No.1/229-46Free access
Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected successDongHun Lee; Michael Cottingham; Shannon Powers; Leeseob MaengVol.20 No.1/29-28Free access