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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
A study on influence of toss result, toss decision and venue on the outcome of IPL cricket matchSanjita Jaipuria; Sumit Kumar JhaVol.22 No.3/4287-313Free access
Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnoverNels Popp; Liz A. Sattler; David Pierce; Megan B. ShrefflerVol.22 No.3/4265-286Free access
The impact of dynamic ticket pricing on Major League Baseball attendanceCharles S. Wassell Jr.; Robert CarbaughVol.22 No.3/4243-264Free access
Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletesEsmarie Myburgh; Martinette KrugerVol.22 No.3/4211-242Free access
Determinants of personal brand construction of national football players on InstagramAna Cristina Picinin De Rezende Costa; Kirstin HallmannVol.22 No.3/4189-210Free access
Motive-based taxonomy of professional softball fans: a segmentation studyCeyda Mumcu; Nancy Lough; Michelle CoynerVol.22 No.3/4161-188Free access