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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Consumption determinants in the National Hockey League: the influence of violence in the USA and CanadaAlexander Traugutt; Gregory P. Greenhalgh; Chad Goebert; Michael D. Broda; Cody T. HavardVol.23 No.1/2154-173Free access
Developing and validating a scale to measure the perceived value of sport spectatorsFereshteh Sameie; Alireza Elahi; Mostafa AfshariVol.23 No.1/2135-153Free access
Sponsorship activation: a systematic review and future research agendaPascale Marceau; Frank PonsVol.23 No.1/299-134Free access
The influence of expectancies on sport consumer behaviour: from BIRGing to COFFingJonathan A. Jensen; James O. Evans; Brian A. TurnerVol.23 No.1/280-98Free access
A dynamic capabilities view of the NBA and esportsDavid J. Finch; Norm O'Reilly; Nadège Levallet; Anthony MikkelsonVol.23 No.1/262-79Free access
Hashtag activism by brand lovers: a netnographic studyCássia Liandra Carvalho; Belem BarbosaVol.23 No.1/244-61Free access
How value congruence affects fan consumption behaviourCurtis E. Ziniel; Clay A. GransdenVol.23 No.1/221-43Free access
Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and ColombiaJavier A. Sánchez-Torres; Francisco-Javier Arroyo-Cañada; Ana María Argila-Irurita; Julian RiveraVol.23 No.1/21-20Free access