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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
An application of the option-pricing model to the valuation of a football player in the 'Serie A League'Daniela Coluccia; Stefano Fontana; Silvia SolimeneVol.18 No.1/2155-168Free access
Shedding light on the profitability of Italian professional football clubs where a different business model is performingCarlo RegoliosiVol.18 No.1/2130-154Free access
Exploring the determinants of 2022 FIFA World Cup attendance in QatarImene Ben Yahia; Mohammed Al-EmadiVol.18 No.1/2116-129Free access
Investigating the effect of brand identity and character on brand loyalty of football team fansMohammad Keshtidar; MohammadAli Sahebkaran; Mahdi Talebpour; Maziyar KalashiVol.18 No.1/2105-115Free access
Strategic corporate social responsibility or responsible performance of sporting organisations in AustraliaSujana AdapaVol.18 No.1/283-104Free access
An analysis of critical success factors on hosting professional golf tournaments using analytic hierarchy process - Korean experts' perspectiveSo Won Yoon; Sung Eun KimVol.18 No.1/263-82Free access
Identify and prioritise factors affecting sports consumer behaviour in IranHossein Abdolmaleki; Zahra Sadat Mirzazadeh; Ebrahim Alidoust GhahfarokhhiVol.18 No.1/242-62Free access
On estimating the determinants of yearling thoroughbred pricesSteven S. VicknerVol.18 No.1/224-41Free access
Consumer behaviour and sport services: an examination of fitness centre loyaltyJerónimo García-Fernández; Pablo Gálvez-Ruíz; Brenda G. Pitts; Luisa Vélez-Colón; Ainara Bernal-GarcíaVol.18 No.1/28-23Free access