International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2024 Vol.24 No.2

Pages Title and author(s)
93-112The effects of perceived musical fit on sport consumer behaviours: examining the mediating role of consumer emotional states
Young Suk Oh; Peter J. Mkumbo; Skye G. Arthur-Banning; Jungah Choi
DOI: 10.1504/IJSMM.2024.137064
113-136Work[out] from home: examining brand community among connected fitness brand users
Melissa Davies; Eric Hungenberg; Thomas J. Aicher; Brianna L. Newland
DOI: 10.1504/IJSMM.2024.137102
137-155Examination of fans attribution of fee responsibility and perceptions of fee reasonableness during ticket purchases
Armin Marquez; Beth A. Cianfrone; Stephen L. Shapiro
DOI: 10.1504/IJSMM.2024.137068
156-178Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity
Maria-Jose Miquel-Romero; Walesska Schlesinger; Amparo Cervera-Taulet
DOI: 10.1504/IJSMM.2024.137123