International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2023 Vol.23 No.6


Pages Title and author(s)
465-492Eliciting emotional attachment: Jordan brand and college fan purchasers
C. Keith Harrison; Katherine Babiak; Jacob K. Tingle; Jessie R. Dickens; Scott Bukstein; Juan Pablo Urrutia; Patrick Kaltenbacher
DOI: 10.1504/IJSMM.2023.133770
493-505Shirt sponsorship awareness of European football clubs: a survey among German-speaking fans
Matthias Dombrowski; Alexander Hodeck
DOI: 10.1504/IJSMM.2023.133776
506-522Key factors for cost overruns at Olympic Games - establishment of a model
Maike Weitzmann; Holger Preuss
DOI: 10.1504/IJSMM.2023.133782
523-542Guidance for professional athletes in selecting a sustainably rewarding player contract
Jaco Moolman; Christina Cornelia Shuttleworth
DOI: 10.1504/IJSMM.2023.133785
543-559Model comparison of regression, neural networks, and XGBoost as applied to the English Premier League transfer market
Yuchen Wang; Hakan Tarakci; Victor Prybutok
DOI: 10.1504/IJSMM.2023.133786

 

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