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  1. International Journal of Sport Management and Marketing
  2. Published issues
  3. 2023 Vol.23 No.4
International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2023 Vol.23 No.4


Pages Title and author(s)
275-289Digital engagement with Super Bowl commercials: analysing likeability, length, and mood
Karen A. Loveland; Katherine Taken Smith; Lawrence Murphy Smith
DOI: 10.1504/IJSMM.2023.131949
290-309Who are Minor League Baseball spectators? Developing a motivation-based segmentation typology of MiLB game attendees
Ari Kim; Jessica R. Braunstein-Minkove; Moonhoon Choi
DOI: 10.1504/IJSMM.2023.131953
310-326The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Antonio S. Williams; Byungik Park; Zack P. Pedersen
DOI: 10.1504/IJSMM.2023.131950
327-345Unreal? Insights from newly constructed 'real' tennis courts and lessons for future growth
Malek Al-Chalabi
DOI: 10.1504/IJSMM.2023.131951
346-371Expectation versus reality: an analysis of ex-ante and ex-post competitive balance in major league soccer from 1996-2016
Dirk Semmelroth; Franziska Prockl
DOI: 10.1504/IJSMM.2023.131952

 

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