International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2023 Vol.23 No.1/2

Pages Title and author(s)
1-20Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Javier A. Sánchez-Torres; Francisco-Javier Arroyo-Cañada; Ana María Argila-Irurita; Julian Rivera
DOI: 10.1504/IJSMM.2023.130428
21-43How value congruence affects fan consumption behaviour
Curtis E. Ziniel; Clay A. Gransden
DOI: 10.1504/IJSMM.2023.130429
44-61Hashtag activism by brand lovers: a netnographic study
Cássia Liandra Carvalho; Belem Barbosa
DOI: 10.1504/IJSMM.2023.130430
62-79A dynamic capabilities view of the NBA and esports
David J. Finch; Norm O'Reilly; Nadège Levallet; Anthony Mikkelson
DOI: 10.1504/IJSMM.2023.130431
80-98The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing
Jonathan A. Jensen; James O. Evans; Brian A. Turner
DOI: 10.1504/IJSMM.2023.130432
99-134Sponsorship activation: a systematic review and future research agenda
Pascale Marceau; Frank Pons
DOI: 10.1504/IJSMM.2023.130433
135-153Developing and validating a scale to measure the perceived value of sport spectators
Fereshteh Sameie; Alireza Elahi; Mostafa Afshari
DOI: 10.1504/IJSMM.2023.130434
154-173Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada
Alexander Traugutt; Gregory P. Greenhalgh; Chad Goebert; Michael D. Broda; Cody T. Havard
DOI: 10.1504/IJSMM.2023.130435