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International Journal of Sport Management and Marketing
Published issues
2023 Vol.23 No.1/2
International Journal of Sport Management and Marketing
2023 Vol.23 No.1/2
Pages
Title and author(s)
1-20
Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Javier A. Sánchez-Torres; Francisco-Javier Arroyo-Cañada; Ana María Argila-Irurita; Julian Rivera
DOI
:
10.1504/IJSMM.2023.130428
Free access
21-43
How value congruence affects fan consumption behaviour
Curtis E. Ziniel; Clay A. Gransden
DOI
:
10.1504/IJSMM.2023.130429
Free access
44-61
Hashtag activism by brand lovers: a netnographic study
Cássia Liandra Carvalho; Belem Barbosa
DOI
:
10.1504/IJSMM.2023.130430
Free access
62-79
A dynamic capabilities view of the NBA and esports
David J. Finch; Norm O'Reilly; Nadège Levallet; Anthony Mikkelson
DOI
:
10.1504/IJSMM.2023.130431
Free access
80-98
The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing
Jonathan A. Jensen; James O. Evans; Brian A. Turner
DOI
:
10.1504/IJSMM.2023.130432
Free access
99-134
Sponsorship activation: a systematic review and future research agenda
Pascale Marceau; Frank Pons
DOI
:
10.1504/IJSMM.2023.130433
Free access
135-153
Developing and validating a scale to measure the perceived value of sport spectators
Fereshteh Sameie; Alireza Elahi; Mostafa Afshari
DOI
:
10.1504/IJSMM.2023.130434
Free access
154-173
Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada
Alexander Traugutt; Gregory P. Greenhalgh; Chad Goebert; Michael D. Broda; Cody T. Havard
DOI
:
10.1504/IJSMM.2023.130435
Free access
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