International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Pages	Title and author(s)
161-188	Motive-based taxonomy of professional softball fans: a segmentation study Ceyda Mumcu; Nancy Lough; Michelle Coyner DOI: 10.1504/IJSMM.2022.10048697
189-210	Determinants of personal brand construction of national football players on Instagram Ana Cristina Picinin De Rezende Costa; Kirstin Hallmann DOI: 10.1504/IJSMM.2022.10048699
211-242	Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes Esmarie Myburgh; Martinette Kruger DOI: 10.1504/IJSMM.2022.10048698
243-264	The impact of dynamic ticket pricing on Major League Baseball attendance Charles S. Wassell Jr.; Robert Carbaugh DOI: 10.1504/IJSMM.2022.10048700
265-286	Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover Nels Popp; Liz A. Sattler; David Pierce; Megan B. Shreffler DOI: 10.1504/IJSMM.2022.10048701
287-313	A study on influence of toss result, toss decision and venue on the outcome of IPL cricket match Sanjita Jaipuria; Sumit Kumar Jha DOI: 10.1504/IJSMM.2022.10048702