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International Journal of Sport Management and Marketing
Published issues
2022 Vol.22 No.1/2
International Journal of Sport Management and Marketing
You can read the full text of the articles marked as free below using the links provided.
2022 Vol.22 No.1/2
Pages
Title and author(s)
1-18
How does spectator marketing in women's leagues differ from that in men's leagues?
Natsumi Adachi; Rei Yamashita; Hirotaka Matsuoka
DOI
:
10.1504/IJSMM.2022.121259
Read the full-text of this article for free
19-46
Determinants of the value of fishing tourism experience among anglers
Raija Komppula; Jarno Suni; Lari Turunen; William C. Gartner; Anssi Vainikka
DOI
:
10.1504/IJSMM.2022.121258
47-72
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Kyu Ha Choi; Dana Ellis; Becca Leopkey; Jinsu Byun; Kathleen Zinn
DOI
:
10.1504/IJSMM.2022.121256
73-95
It's getting tight in the Alps - challenges and implications of the e-mountain bike boom for sustainable tourism management
Christian Moesch; Samuel Christen; Tim Ströbel
DOI
:
10.1504/IJSMM.2022.121257
96-119
Characterising features of the sports entrepreneurship process
Antti Kauppinen
DOI
:
10.1504/IJSMM.2022.121255
120-141
Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league
Balamurugan Annamalai; R.V. ShabbirHusain; Shabana Chandrasekaran; Sanjeev Varshney
DOI
:
10.1504/IJSMM.2022.121251
142-160
Developing a model for athletes' personal brands on social networks (case study: Instagram)
Alireza Zakerian; Pegah Sarkoohi; Farzad Ghafouri; Sara Keshkar
DOI
:
10.1504/IJSMM.2022.121253
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