International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

You can read the full text of the articles marked as free below using the links provided.

2022 Vol.22 No.1/2


Pages Title and author(s)
1-18How does spectator marketing in women's leagues differ from that in men's leagues?
Natsumi Adachi; Rei Yamashita; Hirotaka Matsuoka
DOI: 10.1504/IJSMM.2022.121259

Open Access Article

19-46Determinants of the value of fishing tourism experience among anglers
Raija Komppula; Jarno Suni; Lari Turunen; William C. Gartner; Anssi Vainikka
DOI: 10.1504/IJSMM.2022.121258
47-72On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Kyu Ha Choi; Dana Ellis; Becca Leopkey; Jinsu Byun; Kathleen Zinn
DOI: 10.1504/IJSMM.2022.121256
73-95It's getting tight in the Alps - challenges and implications of the e-mountain bike boom for sustainable tourism management
Christian Moesch; Samuel Christen; Tim Ströbel
DOI: 10.1504/IJSMM.2022.121257
96-119Characterising features of the sports entrepreneurship process
Antti Kauppinen
DOI: 10.1504/IJSMM.2022.121255
120-141Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league
Balamurugan Annamalai; R.V. ShabbirHusain; Shabana Chandrasekaran; Sanjeev Varshney
DOI: 10.1504/IJSMM.2022.121251
142-160Developing a model for athletes' personal brands on social networks (case study: Instagram)
Alireza Zakerian; Pegah Sarkoohi; Farzad Ghafouri; Sara Keshkar
DOI: 10.1504/IJSMM.2022.121253

 

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