International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

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2022 Vol.22 No.1/2


Pages Title and author(s)
1-18How does spectator marketing in women's leagues differ from that in men's leagues?
Natsumi Adachi; Rei Yamashita; Hirotaka Matsuoka
DOI: 10.1504/IJSMM.2021.10044919

Open Access Article

19-46Determinants of the value of fishing tourism experience among anglers
Raija Komppula; Jarno Suni; Lari Turunen; William C. Gartner; Anssi Vainikka
DOI: 10.1504/IJSMM.2022.10045434
47-72On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Kyu Ha Choi; Dana Ellis; Becca Leopkey; Jinsu Byun; Kathleen Zinn
DOI: 10.1504/IJSMM.2022.10045432
73-95It's getting tight in the Alps - challenges and implications of the e-mountain bike boom for sustainable tourism management
Christian Moesch; Samuel Christen; Tim Ströbel
DOI: 10.1504/IJSMM.2022.10045433
96-119Characterising features of the sports entrepreneurship process
Antti Kauppinen
DOI: 10.1504/IJSMM.2022.10045427
120-141Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league
Balamurugan Annamalai; R.V. ShabbirHusain; Shabana Chandrasekaran; Sanjeev Varshney
DOI: 10.1504/IJSMM.2022.10045424
142-160Developing a model for athletes' personal brands on social networks (case study: Instagram)
Alireza Zakerian; Pegah Sarkoohi; Farzad Ghafouri; Sara Keshkar
DOI: 10.1504/IJSMM.2022.10045425