International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2021 Vol.21 No.3/4


Pages Title and author(s)
149-171Aligning donor and organisational interests: an analysis of college athletics fundraising officers
Matt R. Huml; Christopher M. McLeod
DOI: 10.1504/IJSMM.2020.10036915
172-189Applying the Rasch model to sport management research: the case of the psychological capital questionnaire for sport employees
Minsoo Kang; Heontae Kim; Minjung Kim
DOI: 10.1504/IJSMM.2021.10042356
190-208Do endorsements by sports celebrities positively influence consumers' purchase intentions? Endorser-product congruence and the amplifying influence of consumers involvement in the sport
Aaron Von Felbert; Christoph Breuer
DOI: 10.1504/IJSMM.2021.10042354
209-225Exploring the involvement of athletes in influencing a host country's image via social media: the case of the Rio 2016 Olympic Games
Maksim Berdnikov; Norm O'Reilly; Gashaw Abeza
DOI: 10.1504/IJSMM.2021.10042355
226-244Does home location put young athletes under pressure?
Elsa Kristiansen; Martin Schnitzer; Barrie Houlihan
DOI: 10.1504/IJSMM.2021.10042357
245-264Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs
Aravind Reghunathan; Joshy Joseph
DOI: 10.1504/IJSMM.2021.10040072
265-293Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club
Abdel K. Halabi; Brendan O'Connell
DOI: 10.1504/IJSMM.2021.10042358