International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Pages	Title and author(s)
149-171	Aligning donor and organisational interests: an analysis of college athletics fundraising officers Matt R. Huml; Christopher M. McLeod DOI: 10.1504/IJSMM.2021.118813
172-189	Applying the Rasch model to sport management research: the case of the psychological capital questionnaire for sport employees Minsoo Kang; Heontae Kim; Minjung Kim DOI: 10.1504/IJSMM.2021.118815
190-208	Do endorsements by sports celebrities positively influence consumers' purchase intentions? Endorser-product congruence and the amplifying influence of consumers involvement in the sport Aaron Von Felbert; Christoph Breuer DOI: 10.1504/IJSMM.2021.118811
209-225	Exploring the involvement of athletes in influencing a host country's image via social media: the case of the Rio 2016 Olympic Games Maksim Berdnikov; Norm O'Reilly; Gashaw Abeza DOI: 10.1504/IJSMM.2021.118812
226-244	Does home location put young athletes under pressure? Elsa Kristiansen; Martin Schnitzer; Barrie Houlihan DOI: 10.1504/IJSMM.2021.118817
245-264	Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs Aravind Reghunathan; Joshy Joseph DOI: 10.1504/IJSMM.2021.118823
265-293	Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club Abdel K. Halabi; Brendan O'Connell DOI: 10.1504/IJSMM.2021.118825