International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2021 Vol.21 No.1/2


Pages Title and author(s)
1-20Keeping spectators in the stands: sport literacy framework for college basketball
Kyungun R. Kim; Emily S. Sparvero; Diego Arguelles
DOI: 10.1504/IJSMM.2021.10036913
21-48Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps
Elisabeth Happ; Martin Schnitzer; Mike Peters
DOI: 10.1504/IJSMM.2021.10036912
49-75From start-up nation to sports-tech nation? A SWOT analysis of Israel's use of sports for nation branding
Yoav Dubinsky
DOI: 10.1504/IJSMM.2021.10036910
76-102NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration
Dylan Williams; Patrick Tutka; Joey Gawrysiak; Seth Jenny
DOI: 10.1504/IJSMM.2021.10036908
103-133Athlete brand identity, image and congruence: a systematic literature review
Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann
DOI: 10.1504/IJSMM.2020.10032825
134-147The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past
Roberto Bondarik; Luiz Alberto Pilatti; Diogo José Horst
DOI: 10.1504/IJSMM.2021.10036903