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International Journal of Sport Management and Marketing
Published issues
2021 Vol.21 No.1/2
International Journal of Sport Management and Marketing
2021 Vol.21 No.1/2
Pages
Title and author(s)
1-20
Keeping spectators in the stands: sport literacy framework for college basketball
Kyungun R. Kim; Emily S. Sparvero; Diego Arguelles
DOI
:
10.1504/IJSMM.2021.10036913
Free access
21-48
Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps
Elisabeth Happ; Martin Schnitzer; Mike Peters
DOI
:
10.1504/IJSMM.2021.10036912
Free access
49-75
From start-up nation to sports-tech nation? A SWOT analysis of Israel's use of sports for nation branding
Yoav Dubinsky
DOI
:
10.1504/IJSMM.2021.10036910
Free access
76-102
NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration
Dylan Williams; Patrick Tutka; Joey Gawrysiak; Seth Jenny
DOI
:
10.1504/IJSMM.2021.10036908
Free access
103-133
Athlete brand identity, image and congruence: a systematic literature review
Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann
DOI
:
10.1504/IJSMM.2020.10032825
Free access
134-147
The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past
Roberto Bondarik; Luiz Alberto Pilatti; Diogo José Horst
DOI
:
10.1504/IJSMM.2021.10036903
Free access
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