International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2020 Vol.20 No.1/2

Special Issue on: Sports Marketing Agenda Revisited

Guest Editors: Dr. Anna Zarkada and Prof. John Douvis

Pages	Title and author(s)
9-28	Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success DongHun Lee; Michael Cottingham; Shannon Powers; Leeseob Maeng DOI: 10.1504/IJSMM.2020.109767
29-46	The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal Carla Barbosa Vieira; Bruno Sousa DOI: 10.1504/IJSMM.2020.109762
47-63	Relationships as strategic assets: a sport fan equity approach Young Do Kim; Yukyoum Kim; Marshall J. Magnusen; Daekwan Kim DOI: 10.1504/IJSMM.2020.109764
64-91	An advancement in the study of marketing partnership longevity: analysing sport sponsorship survival Jonathan A. Jensen; David Head DOI: 10.1504/IJSMM.2020.109761
92-117	The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes Anna Zarkada; Eugenia Tzoumaka DOI: 10.1504/IJSMM.2020.109765
118-130	The role of patriotism in the city-brand-sport-event relationship Ilias Kapareliotis; Katerina Voutsina DOI: 10.1504/IJSMM.2020.109766
131-152	Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic management Dina Alexandra Marques Miragaia; Francisco César Pereira Monteiro Guedes DOI: 10.1504/IJSMM.2020.109763
153-179	Determinants of the intention to participate in semi-marathons events Konstantinos Koronios; Panagiotis E. Dimitropoulos; Athanasios Kriemadis; John Douvis; Andreas Papadopoulos DOI: 10.1504/IJSMM.2020.109774