International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2020 Vol.20 No.1/2

Special Issue on: Sports Marketing Agenda Revisited

Guest Editors: Dr. Anna Zarkada and Prof. John Douvis

Editorial

Pages Title and author(s)
9-28Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success
DongHun Lee; Michael Cottingham; Shannon Powers; Leeseob Maeng
DOI: 10.1504/IJSMM.2020.10032052
29-46The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal
Carla Barbosa Vieira; Bruno Sousa
DOI: 10.1504/IJSMM.2020.10032047
47-63Relationships as strategic assets: a sport fan equity approach
Young Do Kim; Yukyoum Kim; Marshall J. Magnusen; Daekwan Kim
DOI: 10.1504/IJSMM.2020.10032049
64-91An advancement in the study of marketing partnership longevity: analysing sport sponsorship survival
Jonathan A. Jensen; David Head
DOI: 10.1504/IJSMM.2020.10032046
92-117The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes
Anna Zarkada; Eugenia Tzoumaka
DOI: 10.1504/IJSMM.2020.10032050
118-130The role of patriotism in the city-brand-sport-event relationship
Ilias Kapareliotis; Katerina Voutsina
DOI: 10.1504/IJSMM.2020.10032051
131-152Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic management
Dina Alexandra Marques Miragaia; Francisco César Pereira Monteiro Guedes
DOI: 10.1504/IJSMM.2020.10032048
153-179Determinants of the intention to participate in semi-marathons events
Konstantinos Koronios; Panagiotis E. Dimitropoulos; Athanasios Kriemadis; John Douvis; Andreas Papadopoulos
DOI: 10.1504/IJSMM.2020.10032073