International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2019 Vol.19 No.5/6


Pages Title and author(s)
293-312Examining the effectiveness of measuring team brand association networks with textual analysis software
Patrick Walsh; Galen Clavio
DOI: 10.1504/IJSMM.2019.10025983
313-329Becoming fans abroad: a qualitative study of soccer fan socialisation
Elizabeth B. Delia; Matthew Katz
DOI: 10.1504/IJSMM.2018.10014903
330-351Mass participant sport event brand associations: an analysis of two event categories
Jason A. Rice; Marion E. Hambrick; T. Christopher Greenwell
DOI: 10.1504/IJSMM.2019.10025960
352-370Key factors for ensuring performance and attracting practitioners to small sport clubs
Fabio Musso; André Richelieu; Barbara Francioni
DOI: 10.1504/IJSMM.2019.10025962
371-388Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success?
Manuel Alonso-Dos-Santos; Ferran Calabuig Moreno; Mario Alguacil
DOI: 10.1504/IJSMM.2019.10025963
389-406Factors affecting consumer repurchase of university sports team merchandise
Michelle Childs; Robin Hardin; Win Koo
DOI: 10.1504/IJSMM.2019.10025961
407-424Determinants of national men's football team performance: a focus on goal difference between teams
Nicolas Scelles; Wladimir Andreff
DOI: 10.1504/IJSMM.2019.10025974
425-446Enabling process of e-WOM and self-image congruence in Facebook page: a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
DOI: 10.1504/IJSMM.2019.10025964
447-454Simulation of drowsy-athlete transportation by road: sport type matters
Andrey S. Nazarenko; Fanis A. Mavliev; Alexey A. Nabatov
DOI: 10.1504/IJSMM.2019.10025975