International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2019 Vol.19 No.3/4


Pages Title and author(s)
147-160Effects of employee training on job satisfaction outcomes among sport ticket sellers
Nels Popp; Jason Simmons; Chad McEvoy
DOI: 10.1504/IJSMM.2019.10021357
161-183Sport pro = Twitter pro? - How soccer stars use Twitter at the height of their career
Christoph G. Grimmer; Galen Clavio
DOI: 10.1504/IJSMM.2019.10021359
184-207Ambush marketing and the Olympic and Paralympic Marks Act: a national sponsor perspective
Dana Ellis; Philippe Patry; Benoit Séguin; Norm O'Reilly
DOI: 10.1504/IJSMM.2019.10021361
208-232Exploring consumer responses to a nationwide breast cancer awareness campaign: the case of the National Football League's Crucial Catch campaign
Dae Hee Kwak; Joon Sung Lee; Youngbum Kwon; Katherine Babiak
DOI: 10.1504/IJSMM.2019.10021364
233-252Marketing investments in sport venue naming rights and the market value of the firm
David M. Goldberg; Jason K. Deane; Terry R. Rakes; Loren Paul Rees
DOI: 10.1504/IJSMM.2019.10021367
253-267On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing
Christopher James White; Ting Yu
DOI: 10.1504/IJSMM.2019.10021368
268-292Management in sport for development: examining the structure and processes of a sport diplomacy initiative
Marlene A. Dixon; Arden J. Anderson; Robert E. Baker; Pamela Hudson Baker; Craig Esherick
DOI: 10.1504/IJSMM.2019.10021369