International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2018 Vol.18 No.6


Pages Title and author(s)
453-477Residents' perception of the 2014 Sochi Olympic Games: comparison of pre- and post-impacts
Alexandr Vetitnev; Nadezhda Bobina
DOI: 10.1504/IJSMM.2018.095225
478-500The impact of endorsement on a sport-based social marketing campaign
Shima Behnoosh; Michael Naylor; Geoff Dickson
DOI: 10.1504/IJSMM.2018.095226
501-514In quest of gold: Olympic Gold Quest
Siddhartha Kumar Rastogi
DOI: 10.1504/IJSMM.2018.095227
515-534The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image
Yuliani Suseno; Denise Gengatharen
DOI: 10.1504/IJSMM.2018.095230
535-554The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Jongchul Park; Shane Kerr; Il-Gwang Kim
DOI: 10.1504/IJSMM.2018.095231

 

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