International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Pages	Title and author(s)
453-477	Residents' perception of the 2014 Sochi Olympic Games: comparison of pre- and post-impacts Alexandr Vetitnev; Nadezhda Bobina DOI: 10.1504/IJSMM.2018.095225
478-500	The impact of endorsement on a sport-based social marketing campaign Shima Behnoosh; Michael Naylor; Geoff Dickson DOI: 10.1504/IJSMM.2018.095226
501-514	In quest of gold: Olympic Gold Quest Siddhartha Kumar Rastogi DOI: 10.1504/IJSMM.2018.095227
515-534	The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image Yuliani Suseno; Denise Gengatharen DOI: 10.1504/IJSMM.2018.095230
535-554	The effect of perceived CSR on team identification and team loyalty in professional football in Korea Jongchul Park; Shane Kerr; Il-Gwang Kim DOI: 10.1504/IJSMM.2018.095231