International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2018 Vol.18 No.3


Pages Title and author(s)
169-198A conceptual framework to understand the creation of athlete brand and its implications
Ali Hasaan; Katri Kerem; Rui Biscaia; Kwame J.A. Agyemang
DOI: 10.1504/IJSMM.2018.091753
199-219Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
Brendan O'Hallarn; Stephen L. Shapiro; Ann Pegoraro
DOI: 10.1504/IJSMM.2018.091754
220-240Impacts of social capital on performance of professional athletes: evidence from motorboat racing in Japan
Nobuya Fukugawa
DOI: 10.1504/IJSMM.2018.091755
241-266Media value methodology and global sport industries: football versus Formula One
Pedro Garcia-del-Barrio
DOI: 10.1504/IJSMM.2018.091757

 

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