
International Journal of Sport Management and Marketing
2018 Vol.18 No.3
Pages | Title and author(s) |
169-198 | A conceptual framework to understand the creation of athlete brand and its implicationsAli Hasaan; Katri Kerem; Rui Biscaia; Kwame J.A. Agyemang DOI: 10.1504/IJSMM.2018.091753 |
199-219 | Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinantBrendan O'Hallarn; Stephen L. Shapiro; Ann Pegoraro DOI: 10.1504/IJSMM.2018.091754 |
220-240 | Impacts of social capital on performance of professional athletes: evidence from motorboat racing in JapanNobuya Fukugawa DOI: 10.1504/IJSMM.2018.091755 |
241-266 | Media value methodology and global sport industries: football versus Formula OnePedro Garcia-del-Barrio DOI: 10.1504/IJSMM.2018.091757 |