International Journal of Sport Management and Marketing
2017 Vol.17 No.3
Pages | Title and author(s) |
145-161 | Innovative methodology to identify sport fan behaviours in a newly emerging market: an ethnographic photo-journaling in the Colombian soccer gamesSung-Bae Roger Park; Joon-Seo Andrew Choi DOI: 10.1504/IJSMM.2017.085513 |
162-181 | Different spokes: a multidimensional scale analysis of market segmentation in mountain bikingKieren McEwan; Neil Weston DOI: 10.1504/IJSMM.2017.085529 |
182-199 | Constraint factors affecting non-attendance in collegiate volleyballKurt C. Mayer Jr.; Alan L. Morse; Terry W. Eddy; Adam Love DOI: 10.1504/IJSMM.2017.085519 |
200-219 | The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention: football - the African Nations Cup 2010Fawzi Dekhil; Salma Khammassi DOI: 10.1504/IJSMM.2017.085523 |
220-236 | Innovations in Major League Baseball catalysing factors: when winning is not enoughAndré Richelieu; Andrew Webb DOI: 10.1504/IJSMM.2017.085531 |