International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2013 Vol.14 No.1/2/3/4

Special Issue on Advances in Sport Tourism Marketing and Management

Guest Editors: Assoc. Professor Marianna Sigala and Professor Evangelos Christou


Pages Title and author(s)
4-22Efficacy of sporting event ads with textese (SMS-type copy)
Jeremy J. Sierra; Harry A. Taute; Michael R. Hyman
DOI: 10.1504/IJSMM.2013.060637
23-38Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme
Joon-Seo Andrew Choi; MyoungJin Kim; Sung-Bae Roger Park
DOI: 10.1504/IJSMM.2013.060638
39-70Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
Nikolaos Boukas; Vassilios Ziakas
DOI: 10.1504/IJSMM.2013.060639
71-95"Tell me who's your host and I'll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
Anahit Armenakyan; Louise A. Heslop; John Nadeau; Irene R.R. Lu; Norm O'Reilly
DOI: 10.1504/IJSMM.2013.060640

Regular Papers

96-115'Ultimate' sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
Michael B. Devlin; Natalie A. Brown; Andrew C. Billings; Stacy Bishop
DOI: 10.1504/IJSMM.2013.060627
116-132Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Cody T. Havard; Lamar Reams; Dianna P. Gray
DOI: 10.1504/IJSMM.2013.060628
133-145There's no place like home: home court advantage in North American sports leagues
John Berdell; James Ciecka; Anthony C. Krautmann
DOI: 10.1504/IJSMM.2013.060629
146-168Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
Brian P. McCullough
DOI: 10.1504/IJSMM.2013.060631
169-187Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
Gonzalo A. Bravo; Doyeon Won; Cindy Lee
DOI: 10.1504/IJSMM.2013.060636
188-211The impact of scandal on sport consumption: a conceptual framework for future research
Daniel D. Prior; Norm O'Reilly; Jason Mazanov; Twan Huybers
DOI: 10.1504/IJSMM.2013.060647