International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2012 Vol.12 No.1/2

Special Issue on Consumer Behaviour in Sports

Guest Editor: Dr. Nicholas D. Theodorakis

Pages Title and author(s)
1-24Who takes part in triathlon? An application of lifestyle segmentation to triathlon participants
Pamela Wicker; Kirstin Hallmann; Joachim Prinz; Daniel Weimar
DOI: 10.1504/IJSMM.2012.051246
25-38The relationship between sport team identification and the need to belong
Nicholas D. Theodorakis; Daniel L. Wann; Pantelis Nassis; Tara Beth Luellen
DOI: 10.1504/IJSMM.2012.051249
39-56'Rusting on' fans: nurturing sport team identification via the creation of generational fandom - a case study
Michelle A. O'Shea; Abel Duarte Alonso
DOI: 10.1504/IJSMM.2012.051251
57-72Exploring the role of motivation on the development of sport involvement
Konstantinos Alexandris
DOI: 10.1504/IJSMM.2012.051252
73-92Health-related benefits: their influence on loyalty and physical activity participation in Australian public aquatic centres
Gary Howat; Jessica Alikaris; Heather March; Peter Howat
DOI: 10.1504/IJSMM.2012.051253
93-110Consumption and meanings of team licensed merchandise
Artemisia Apostolopoulou; Dimitra Papadimitriou; David Synowka; John S. Clark
DOI: 10.1504/IJSMM.2012.051266
111-140Does hosting the Olympic Games matter? Canada and Olympic Games images before and after the 2010 Olympic Games
Anahit Armenakyan; Louise A. Heslop; John Nadeau; Norm O'Reilly; Irene R.R. Lu
DOI: 10.1504/IJSMM.2012.051265