![International Journal of Sport Management and Marketing (IJSMM) International Journal of Sport Management and Marketing (IJSMM)](https://www.inderscience.com/images/cover/scoverijsmm.jpg)
International Journal of Sport Management and Marketing
2012 Vol.12 No.1/2
Special Issue on Consumer Behaviour in Sports
Guest Editor: Dr. Nicholas D. Theodorakis
Special Issue on Consumer Behaviour in Sports
Guest Editor: Dr. Nicholas D. Theodorakis