International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2012 Vol.11 No.1/2

Special Issue on Economic Approaches to Sport Management – European Perspectives

Guest Editors: Professor Dr. Tim Pawlowski and Professor Dr. Christoph Breuer


Pages Title and author(s)
3-25The value of human resources in non-public sports providers: the importance of volunteers in non-profit sports clubs versus professionals in for-profit fitness and health clubs
Steven Vos; Diane Breesch; Stefan Késenne; Wim Lagae; Jo Van Hoecke; Bart Vanreusel; Jeroen Scheerder
DOI: 10.1504/IJSMM.2012.045487
26-43Understanding the income determinants of German elite athletes in non-professionalised sports
Pamela Wicker; Christoph Breuer; Tassilo Von Hanau
DOI: 10.1504/IJSMM.2012.045486
44-72The institutional framework for doing sports business: principles of EU competition policy in sports markets
Oliver Budzinski
DOI: 10.1504/IJSMM.2012.045485
73-88Why does financial regulation matter for European professional football clubs?
Bastien Drut; Gaël Raballand
DOI: 10.1504/IJSMM.2012.045488

Additional Papers

89-105A theoretical model of the potential impact of diversity cultures on individual level outcomes
Thomas J. Aicher
DOI: 10.1504/IJSMM.2012.045490
106-124How athletes build their brands
Marie-Agnès Parmentier; Eileen Fischer
DOI: 10.1504/IJSMM.2012.045491
125-142From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects
Jonathan A.J. Wilson; Jonathan Liu
DOI: 10.1504/IJSMM.2012.045492