International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2011 Vol.9 No.3/4

Pages Title and author(s)
133-153Professional athletes and charitable foundations: an exploratory investigation
Scott Tainsky, Kathy Babiak
DOI: 10.1504/IJSMM.2011.041568
154-169Intra-match competitive intensity in French football Ligue 1 and rugby Top 14
Nicolas Scelles, Christophe Durand, Thierno Souleymane Bah, Francois Rioult
DOI: 10.1504/IJSMM.2011.041569
170-184Use of automated external defibrillators (AEDs) in managing risk and liability in health/fitness facilities
Betul Sekendiz, Shayne Quick
DOI: 10.1504/IJSMM.2011.041570
185-200Professional basketball fans in China: a comparison of National Basketball Association and Chinese Basketball Association team identification
W. Chadwick Menefee, Jonathan M. Casper
DOI: 10.1504/IJSMM.2011.041571
201-219The allure of an 'overseas sweetheart': a Liverpool FC brand community
Anthony K. Kerr, Paul R. Emery
DOI: 10.1504/IJSMM.2011.041572
220-237Prioritised risk relievers in purchasing licensed sport merchandise online: influence of product price as purchase involvement
Doyeon Won, Cindy Lee
DOI: 10.1504/IJSMM.2011.041573
238-253Do spectators and competitors accept the use of scoring technology in Taekwondo competitions?
Yong Jae Ko, Kevin Cattani, Yonghwan Chang, Youngjin Hur
DOI: 10.1504/IJSMM.2011.041574
254-267Examining the predictors of consumer response to sport marketing via digital social media
Joseph E. Mahan III
DOI: 10.1504/IJSMM.2011.041575