International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Pages	Title and author(s)
181-202	Using Grounded Theory in sport management research Kalliopi Sotiriadou, David Shilbury DOI: 10.1504/IJSMM.2010.037503
203-222	Positive stereotype effects on perceived performance: consumers' evaluation of ethnic differences among sports service providers Oscar W. DeShields, Jr., Ali Kara DOI: 10.1504/IJSMM.2010.037504
223-243	Is Dorothy treated fairly by the press in the Land of Oz? Three Australian newspapers' gendered coverage of the centennial Australian Open Tennis Championships Jane Crossman, John Vincent, Sarah Gee DOI: 10.1504/IJSMM.2010.037505
244-253	Collaborative marketing at the NWCA National Duals Coyte G. Cooper DOI: 10.1504/IJSMM.2010.037506
254-264	Evidence of a compensating wage differential for NFL players who play on artificial turf C.A. Dole, Mary M. Kassis DOI: 10.1504/IJSMM.2010.037507
265-276	Evolutionary Psychology: new perspectives on sport marketing? Aaron C.T. Smith, Bob Stewart DOI: 10.1504/IJSMM.2010.037508
277-295	Isomorphism and choice in the creation and development of an international sports federation: a review of the International Triathlon Union Sean Phelps, Aubrey Kent DOI: 10.1504/IJSMM.2010.037509
296-321	Motivating factors influencing college students' participation in charity sport events Doyeon Won, Meungguk Park DOI: 10.1504/IJSMM.2010.037510