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International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2010 Vol.8 No.1/2

Special Issue on The Management and Marketing of Motorsports

Guest Editors: Professor Larry DeGaris and Professor Mark Dodds

Pages	Title and author(s)
5-20	Building a fan community through the folklore of NASCAR Christie Amato, Charles D. Bodkin, Cara Peters DOI: 10.1504/IJSMM.2010.033945
21-29	The benefits grid: translating motorsports sponsorship features into sponsor benefits Larry DeGaris DOI: 10.1504/IJSMM.2010.033946
30-48	A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International Daniel DePerno, Kevin Heisey, Peter Han, Chang-Ki Bahng DOI: 10.1504/IJSMM.2010.033947
49-56	Show car activation: a practitioner's recommendation for increasing brand equity Mark Dodds DOI: 10.1504/IJSMM.2010.033948
57-72	The IndyCar Series: a marketing channels perspective Joyce A. Young DOI: 10.1504/IJSMM.2010.033949
73-92	Influences on event attendance decisions for stock car automobile racing fans Donald P. Roy, Benjamin D. Goss, Colby B. Jubenville DOI: 10.1504/IJSMM.2010.033950
93-105	Winston/NEXTEL Cup: the triumph of the spectacle William G. McTeer, Philip G. White DOI: 10.1504/IJSMM.2010.033951
106-130	Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast Sheila N. Nguyen, Jane Menzies DOI: 10.1504/IJSMM.2010.033952
131-144	What have you done for me lately? Performance and brand identification in NASCAR J. Brian O'Roark, William C. Wood, Larry DeGaris DOI: 10.1504/IJSMM.2010.033953
145-159	How Indy got its groove back? Celebrity culture and the Indy Racing League Darcy C. Plymire DOI: 10.1504/IJSMM.2010.033954
160-179	An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation Michael B. Edwards, Derek H. Alderman, Steven G. Estes DOI: 10.1504/IJSMM.2010.033955