
International Journal of Sport Management and Marketing
2010 Vol.8 No.1/2
Special Issue on The Management and Marketing of Motorsports
Guest Editors: Professor Larry DeGaris and Professor Mark Dodds
Pages | Title and author(s) |
5-20 | Building a fan community through the folklore of NASCARChristie Amato, Charles D. Bodkin, Cara Peters DOI: 10.1504/IJSMM.2010.033945 |
21-29 | The benefits grid: translating motorsports sponsorship features into sponsor benefitsLarry DeGaris DOI: 10.1504/IJSMM.2010.033946 |
30-48 | A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen InternationalDaniel DePerno, Kevin Heisey, Peter Han, Chang-Ki Bahng DOI: 10.1504/IJSMM.2010.033947 |
49-56 | Show car activation: a practitioner's recommendation for increasing brand equityMark Dodds DOI: 10.1504/IJSMM.2010.033948 |
57-72 | The IndyCar Series: a marketing channels perspectiveJoyce A. Young DOI: 10.1504/IJSMM.2010.033949 |
73-92 | Influences on event attendance decisions for stock car automobile racing fansDonald P. Roy, Benjamin D. Goss, Colby B. Jubenville DOI: 10.1504/IJSMM.2010.033950 |
93-105 | Winston/NEXTEL Cup: the triumph of the spectacleWilliam G. McTeer, Philip G. White DOI: 10.1504/IJSMM.2010.033951 |
106-130 | Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold CoastSheila N. Nguyen, Jane Menzies DOI: 10.1504/IJSMM.2010.033952 |
131-144 | What have you done for me lately? Performance and brand identification in NASCARJ. Brian O'Roark, William C. Wood, Larry DeGaris DOI: 10.1504/IJSMM.2010.033953 |
145-159 | How Indy got its groove back? Celebrity culture and the Indy Racing LeagueDarcy C. Plymire DOI: 10.1504/IJSMM.2010.033954 |
160-179 | An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulationMichael B. Edwards, Derek H. Alderman, Steven G. Estes DOI: 10.1504/IJSMM.2010.033955 |