International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2010 Vol.8 No.1/2

Special Issue on The Management and Marketing of Motorsports

Guest Editors: Professor Larry DeGaris and Professor Mark Dodds


Pages Title and author(s)
5-20Building a fan community through the folklore of NASCAR
Christie Amato, Charles D. Bodkin, Cara Peters
DOI: 10.1504/IJSMM.2010.033945
21-29The benefits grid: translating motorsports sponsorship features into sponsor benefits
Larry DeGaris
DOI: 10.1504/IJSMM.2010.033946
30-48A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International
Daniel DePerno, Kevin Heisey, Peter Han, Chang-Ki Bahng
DOI: 10.1504/IJSMM.2010.033947
49-56Show car activation: a practitioner's recommendation for increasing brand equity
Mark Dodds
DOI: 10.1504/IJSMM.2010.033948
57-72The IndyCar Series: a marketing channels perspective
Joyce A. Young
DOI: 10.1504/IJSMM.2010.033949
73-92Influences on event attendance decisions for stock car automobile racing fans
Donald P. Roy, Benjamin D. Goss, Colby B. Jubenville
DOI: 10.1504/IJSMM.2010.033950
93-105Winston/NEXTEL Cup: the triumph of the spectacle
William G. McTeer, Philip G. White
DOI: 10.1504/IJSMM.2010.033951
106-130Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Sheila N. Nguyen, Jane Menzies
DOI: 10.1504/IJSMM.2010.033952
131-144What have you done for me lately? Performance and brand identification in NASCAR
J. Brian O'Roark, William C. Wood, Larry DeGaris
DOI: 10.1504/IJSMM.2010.033953
145-159How Indy got its groove back? Celebrity culture and the Indy Racing League
Darcy C. Plymire
DOI: 10.1504/IJSMM.2010.033954
160-179An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation
Michael B. Edwards, Derek H. Alderman, Steven G. Estes
DOI: 10.1504/IJSMM.2010.033955